Rádio Disney Brasil facts for kids
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Licensing authority
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ANATEL |
| Class | E3 |
| ERP | 60 kW |
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Transmitter coordinates
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23°33′25″S 46°39′40″W / 23.55694°S 46.66111°W |
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Public license information
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Profile |
Radio Disney Brasil is a fun radio station in Brazil. It plays music mainly for young people and teenagers. Most of the station is owned by a company called Rádio Holding. But The Walt Disney Company also owns a part of it.
This radio station broadcasts on 91.3 MHz. You can also listen to it online. All the shows are made and broadcast live from the World Trade Center in São Paulo. The main broadcast equipment is on top of the São Luís Gonzaga building.
Radio Disney Brasil is similar to the American version. It's the ninth Radio Disney station in Latin America. In São Paulo, it's one of the most popular radio stations for young people. It's very popular, coming in fifth place among youth stations.
Contents
History of Radio Disney Brasil
Changes to the 91.3 FM frequency
In 2009, another radio station, FM Nossa Radio, stopped broadcasting on 91.3 MHz. It moved to a different frequency. This made people wonder what would happen to the 91.3 frequency in São Paulo.
Soon after, the station started playing music for adults. Then, news spread that the Disney Group might buy a radio station in the city. The Disney Group bought a small part of the radio station. They partnered with a Brazilian company called Radio Holding LTDA. This deal was a big investment for a foreign company in Brazil at that time.
Starting the project
In early 2010, the Disney Group got permission to use the 91.3 frequency. The station started playing youth-focused pop music all the time. They played songs by artists like Demi Lovato and Miley Cyrus.
The idea was to create a radio station for young people. It would be very interactive. Listeners could join in through social media, text messages, and phone calls. In 2012, the station announced new broadcast studios. This was to make the sound quality even better for listeners.
Promoting the new station
In October 2010, a new campaign started. It was called "91.3 Que radio es esa?" This means "91.3 What radio [station] is that?" It made many radio listeners in São Paulo very excited.
The station announced its first DJs. They were Monica Leon, Telma Emerick, Roberto Hais, Serginho Bralle, and Marcelo Bressane. During this time, the future Radio Disney shared its contact phone number. It also launched a temporary website. They even gave away tickets for listeners to see the Jonas Brothers in Brazil. In August 2011, a company called Crowley Broadcast Analysis started checking the station's audience numbers.
Official launch of Radio Disney
On November 7, 2010, the station officially announced its name: Radio Disney. It also announced the launch date: November 29. This ended almost a year of mystery!
The station officially launched at 7 AM on November 29. Telma Emerick was the first announcer on air. Many Brazilian artists called in that day to wish the new station good luck.
Fun Programmes and Segments
| Name | What it's about |
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| Despertador Radio Disney | A listener chooses someone to wake up. They send a special message and a song to the station. This message plays on weekdays between 6 AM and 10 AM. |
| Dance Attack | DJ Ricardo Andy hosts this show. It plays dance music and remixes of popular songs. |
| Expreso | This segment plays 30 minutes of music with no interruptions. |
| Canta Aí | Listeners can ask for songs by singing them! They record their singing and send it to the station. |
| BPM | This is a 10-minute live mix by different DJs. It features three songs. It plays three times a day, except on Sundays. |
| Ranking | This is the station's official music chart. It counts down the 20 most popular and requested songs of the week. |
| ¿Cuál es tu? | Listeners choose one song from five options. They call in or use the Facebook page to pick their favorite. |
| Trio | This is an interactive show. A listener chooses a sequence of three songs to be played on air. |
| Expreso Clásicos | This segment plays classic hit songs and throwbacks. It might also play songs the station hasn't played in a while. |
| Boletín Sportcenter | These are short news updates about sports. They are broadcast throughout the day. |
See also
- Disney Channel Brazil
- Radio Disney
