Rádio Disney Brasil facts for kids
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ANATEL |
| Class | E3 |
| ERP | 60 kW |
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23°33′25″S 46°39′40″W / 23.55694°S 46.66111°W |
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Profile |
Radio Disney Brasil is a fun radio station that plays music for young people, like you! It's part of a bigger radio network. Most of the station is owned by a company called Rádio Holding. But The Walt Disney Company also owns a part of it.
This radio station is special because it's the only one of its kind in São Paulo, Brazil. You can listen to it on your radio at 91.3 MHz. You can also listen to it online! All the shows are made and broadcast live from the World Trade Center in São Paulo. The signal is sent out from the top of the São Luís Gonzaga building.
The music on Radio Disney Brasil is mostly for teens and young adults. It's similar to the Radio Disney station in America. This station was the ninth one like it to start in Latin America. It's one of the most popular youth radio stations in São Paulo.
Contents
How Radio Disney Brasil Started
The Big Change for 91.3 FM
In 2009, another radio station called FM Nossa Radio stopped broadcasting on 91.3 MHz. It moved to a different spot on the radio dial. This made people wonder what would happen to the 91.3 frequency in São Paulo. Soon after, the station started playing music for adults. Then, news came out that the Disney Group might buy a radio station in the city.
The Disney Group bought a small part of the radio station. They partnered with a Brazilian company called Radio Holding LTDA. This deal was a big step for a foreign company investing in Brazil at that time.
Getting the Project Ready
In early 2010, the Disney Group got permission to use the 91.3 frequency. The station started playing youth-focused pop music without any interruptions. They played songs by popular artists like Demi Lovato and Miley Cyrus. The idea was to create a radio station that was very interactive for young listeners. People could get involved by using social media, sending text messages, or calling in.
In 2012, the station announced that they had updated their broadcast studios. This was done to make the sound quality even better for listeners on 91.3.
Excitement for the New Station
In October 2010, a new campaign started. It was called "91.3 Que radio es esa?" which means "91.3 What radio [station] is that?". This made many radio listeners in São Paulo very excited. They wondered what the new station would be.
The station announced its first DJs: Monica Leon, Telma Emerick, Roberto Hais, Serginho Bralle, and Marcelo Bressane. During this time, the future Radio Disney shared its contact phone number and a temporary website. They also ran a contest where listeners could win tickets to a Jonas Brothers concert in Brazil. It was also announced that the station's signal transmitter was arriving. In August 2011, a company called Crowley Broadcast Analysis started checking how many people were listening to the station.
The Official Launch Day
On November 7, 2010, the station officially announced its name: Radio Disney. They also shared the launch date, which was November 29. This ended almost a year of mystery! The station officially started broadcasting at 7 AM on November 29. Telma Emerick was the very first announcer on air. Many Brazilian artists called in that day to wish the new station good luck.
Fun Shows and Segments
| Name | What it's about |
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| Despertador Rádio Disney | A listener chooses a person to wake up, like a friend or family member. They send a special message and a song to the station. This show airs on weekdays from 6 AM to 10 AM. Priscila Santos hosts it. |
| Expresso Rádio Disney | This is 30 minutes of non-stop music! |
| Manhã Rádio Disney | A fun show with lots of interaction with listeners. It airs Monday to Friday mornings. Diego Barone is the host. |
| Tarde Rádio Disney | Another fun show with listener interaction, airing Monday to Friday afternoons. Marcelo Bressane hosts this one. |
| Canta Aí | Listeners can request songs by singing them! They send their audio recordings by phone or WhatsApp. Marcelo Bressane hosts this segment. |
| Ranking Rádio Disney | This is the station's official music chart. It counts down the 20 most popular and requested songs of the week. |
| Trio Rádio Disney | In this interactive show, the station plays a sequence of three songs chosen by a listener. |
| Clássicos Rádio Disney | This segment plays classic hits and throwback songs. It might also include songs the station hasn't played in a while. |
| Boletim Sportcenter | Short news updates about sports are played throughout the day. |
| Lá Vem Ela | Short news updates about celebrities, hosted by journalist Keila Jimenez. |
| A Voz do Brasil | This is a news program made by the government. All radio stations in Brazil must broadcast it. |
More to Explore
- Disney Channel Brazil
- Radio Disney
See also
In Spanish: Radio Disney (Brasil) para niños
