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ROW DTLA
ROW DTLA Logo.png
Location Downtown Los Angeles
Address 777 S. Alameda Street
Coordinates 34°02′04″N 118°14′27″W / 34.03457415021514°N 118.240837623552°W / 34.03457415021514; -118.240837623552
Opening 2017; 8 years ago (2017)
Companies
Architect RIOS
Technical details
Size 30 acres (12 ha)
Leasable area 1,300,000 square feet (120,000 m2)

ROW DTLA (also known as Alameda Square) is a cool, historic area in Downtown Los Angeles. It's a place where people can shop, eat, and work. This large area is about 30 acres big. It used to be an old complex called Alameda Square.

ROW DTLA is a "mixed-use" place. This means it has many different things in one spot. It includes over 100 shops and restaurants. There are also many offices for businesses.

One special part of ROW DTLA is the 7th Street Produce Market. This market is 5 acres large. It's an outdoor market where fresh fruits and vegetables are sold. It first opened way back in 1917. On Sundays, this market changes into Smorgasburg. Smorgasburg is a popular food market where you can find all sorts of tasty treats.

History of ROW DTLA

Building the Terminal Mart

The buildings at ROW DTLA were first built between 1917 and 1923. They were designed by a famous Los Angeles architect named John Parkinson. This huge complex was called the Los Angeles Terminal Mart.

A Hub for Produce

The Terminal Mart was a very important place for farmers. It was located at the end of the Southern Pacific Railroad tracks. This made it easy to bring fresh produce from farms to the city by train. It became a national center for selling fruits and vegetables.

Over time, this large area became known as Alameda Square. It was one of the biggest private building projects in Los Angeles in the early 1900s. It helped connect the city's port to downtown by rail.

The World's Second Largest Market

At one point, most of the fresh produce sold in America passed through this complex. It grew to be the second largest wholesale market in the entire world! From the 1920s to the 1980s, it had two of Los Angeles's biggest produce markets: the Seventh Street and Ninth Street markets. In 1986, these markets joined together to become the Los Angeles Wholesale Produce Market.

A Modern Transformation

Before it became ROW DTLA, the site was used by a clothing company called American Apparel. They had their main offices and factories there until the late 2010s. Now, ROW DTLA has been updated. It's a busy and modern place for people to enjoy, while still keeping its important history.

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