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ROW DTLA
ROW DTLA Logo.png
Location Downtown Los Angeles
Address 777 S. Alameda Street
Coordinates 34°02′04″N 118°14′27″W / 34.03457415021514°N 118.240837623552°W / 34.03457415021514; -118.240837623552
Opening 2017; 8 years ago (2017)
Companies
Architect RIOS
Technical details
Size 30 acres (12 ha)
Leasable area 1,300,000 square feet (120,000 m2)

Row DTLA (stylized as ROW DTLA, formerly known as Alameda Square) is a historic urban commercial district located in Downtown Los Angeles, at the confluence of Fashion District, Skid Row, and the Arts District. The 30-acre (12 ha) district repurposed a historic complex called Alameda Square. ROW DTLA is a mixed use development, including 100 retail stores, restaurants, and 1,300,000 square feet (120,000 m2) of commercial workspace.

ROW DTLA houses the 5-acre (2.0 ha) 7th Street Produce Market, an open air wholesale produce market first established in 1917. On Sundays, the marketplace is converted into Smorgasburg, a food market.

History

Los Angeles Terminal Mart was first built between 1917 and 1923, designed by LA architect John Parkinson. Los Angeles Terminal Mart was a national hub for produce growers, situated at the terminus of the Southern Pacific Railroad. The sprawling campus eventually became known as Alameda Square, which was one of the most ambitious private developments of early–20th century Los Angeles, connecting the city's port with its downtown by rail.

At one point, the majority of American produce was sold at the complex, becoming the second largest wholesale terminal in the world. Between the 1920s and the 1980s, the complex housed two of Los Angeles' largest wholesale produce markets, Seventh Street and Ninth Street markets. In 1986, market operations were consolidated under the Los Angeles Wholesale Produce Market.

Until the late 2010s, the site served as the headquarters and manufacturing base of American Apparel.

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