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The Iconic Rossi's Ice Cream parlour - geograph.org.uk - 521542
Rossi ice cream parlour in Southend-on-Sea.

Rossi's is a well-known, old-fashioned ice cream shop and ice cream maker. It is located in Southend-on-Sea, Essex, England. The main Rossi's Ice Cream shop is at 12–14 Western Esplanade in Southend-on-Sea.

The original Rossi ice cream company was started in Southend-on-Sea in 1931. It was founded by Massimiliano Agostino Rossi, also known as Agostino, and his wife Anna. Their very first shop was at 37 High Street in Southend. By 1932, they had opened more shops, including one at 12–14 Western Esplanade. In 1937, Agostino's wife's cousin, Pietro Rossi, joined the business. He helped manage the shops on Marine Parade and Western Esplanade.

James Sinclair at Rossi Parlour - Ben Shahrabi
James Sinclair pictured outside the Rossi Parlour in Southend-on-Sea, Essex, in April 2024.

As of April 2021, Rossi Ice Cream (Southend-on-Sea) Ltd is owned by James Sinclair. He is a business owner from Essex.

The Story of Rossi's Ice Cream

How Rossi's Began

The Rossi's ice cream company was brought to Southend-on-Sea in 1931. This was done by Massimiliano Agostino Rossi and his wife, Anna. Agostino was often called by his shorter name. Their first ice cream shop was located on High Street in Southend.

Soon after, in 1932, they opened two more shops. These new locations were at 1 Marine Parade and 12–14 Western Esplanade. In 1937, a family member joined the business. Pietro Rossi, Anna's cousin, started helping to run the shops. Meanwhile, Massimiliano opened another shop at 99 Southend High Street.

A Different Rossi's

In the 1920s, another ice cream business started in England. Fioravanti Figliolini and his brother Peter came from Italy. They first sold ice cream in Newcastle upon Tyne. Later, Fioravanti opened an ice cream shop in Weymouth. This shop also used the name 'Rossi's'. However, this Rossi's business in Weymouth has never been connected to the Rossi's in Southend-on-Sea. They are two separate companies.

Rossi's Today

Making and Selling Ice Cream

Rossi Ice Cream is still made in Southend-on-Sea. The company supplies its ice cream to many places. This includes Rossi's own parlours, supermarkets, and even theatres. You can find Rossi's ice cream in attractions all around the UK.

Special Events and Growth

In 2014, Rossi Ice Cream was part of a big event. They tried to set a World Record for the largest group of people eating ice cream. This event took place at Garons Park. In 2015, the company started selling its ice cream in printed containers. They also began selling to large supermarkets like Asda and Co-operative. In January 2020, the BBC television show Great British Railway Journeys featured Rossi's. The show's host, Michael Portillo, visited the famous ice cream parlour.

See also

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