Supercheap Auto facts for kids

Quick facts for kids
Supercheap Auto

Formerly	Super Cheap Auto
Type	Subsidiary
Industry	Retail
Founded	1972; 53 years ago (1972)
Founder	Reg and Hazel Rowe
Headquarters	Brisbane , Australia
Number of locations	341 stores (2024)
Area served	Australia, New Zealand
Key people	Benjamin Ward (managing director)
Products	Automotive parts and accessories
Owner	Super Retail Group

A Supercheap Auto store in Cannington, Western Australia

Supercheap Auto is a popular store in Australia and New Zealand. It sells many different things for cars, like parts and cool accessories. The company started a long time ago in 1972. At first, it was a mail-order business, meaning they sent items to people's homes. Their very first store opened in Brisbane in 1974. Today, there are 341 Supercheap Auto stores across Australia and New Zealand.

How Supercheap Auto Started

• Supercheap Auto was started by a couple named Reg and Hazel Rowe.
• They began their business in 1972 from their home.
• They sold car parts and accessories, like battery chargers, through the mail.
• In 1974, they opened their first actual store.
• This first store was located in Fortitude Valley, a part of Brisbane.

Where You Can Find Supercheap Auto Stores

• Supercheap Auto has grown a lot since it started.
• They opened their 250th store in Timaru, New Zealand.
• Their 300th store opened in Holden Hill, South Australia.

Different Kinds of Supercheap Auto Stores

Standard Supercheap Auto Stores

• Most Supercheap Auto stores are about 700 square meters in size.
• Some of the stores are a bit smaller, around 400 square meters.

Supercheap Auto Superstores

• Supercheap Auto also has some newer, much bigger stores.
• These are called Superstores and are about 1000 square meters.
• You can find these larger stores in places like Oxenford, Alice Springs, Cannon Hill, and Caboolture.

Supercheap Auto and Car Racing

A Supercheap Auto-sponsored race car driven by Russell Ingall in 2013

• Supercheap Auto has been a big supporter of car racing for many years.
• From 2005 to 2020, they were the main sponsor for the famous Bathurst 1000 race.
• They have also sponsored several teams in the Supercars Championship since 1997.
• Some of the teams they sponsored include Steven Ellery Racing and Tickford Racing.
• After 2020, another company took over the main sponsorship of the Bathurst 1000.
• However, Supercheap Auto still supports car racing.
• They became the main sponsor for the TCR Australia Touring Car Series in 2021.
• They also became a sponsor for the Triple Eight Race Engineering team.
• Supercheap Auto continues to be a naming rights sponsor for certain cars in the Bathurst 1000 race until 2025.