Surge facts for kids

Surge was a fizzy drink (also called a soft drink) that was made by The Coca-Cola Company. It was first sold in the United States in early 1997. This drink was created to compete with another popular soda called Mountain Dew and to attract customers who usually bought Pepsi products. Surge was very popular when it first came out, but its popularity didn't last long.

Surge stopped being made in 2003. However, because many fans wanted it back, a group called the "Surge Movement" campaigned for its return. Because of their efforts, Coca-Cola brought Surge back on September 15, 2014. It was sold exclusively online through Amazon in packs of 12 cans.

What is Surge?

Surge is a citrus-flavored soft drink. It is known for its bright green color and its strong, sweet taste. When it was first released, it was marketed as an "extreme" soda, aiming for a younger audience who enjoyed action sports and video games.

The Original Release (1997-2003)

Surge was launched in 1997. It quickly gained a lot of attention because of its unique flavor and energetic advertising. Many people enjoyed its bold taste, which was different from other sodas at the time. However, after a few years, sales started to drop, and Coca-Cola decided to stop making Surge in 2003.

The "Surge Movement" and Its Return

Even after Surge was discontinued, many fans remembered the drink fondly. They started online campaigns and social media groups, asking Coca-Cola to bring it back. This fan effort became known as the "Surge Movement." Their dedication showed Coca-Cola that there was still a demand for the drink.

Because of the strong support from fans, Coca-Cola decided to re-release Surge in 2014. This time, it was sold mainly online through Amazon. This was a new way for Coca-Cola to bring back a discontinued product, showing how powerful fan communities can be.