Veganz facts for kids
Quick facts for kids  |
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| AG (public limited company) | |
| Industry | Brand, supermarkets, grocery |
| Founded | Berlin Prenzlauer Berg, Germany, 2011 |
| Founder | Jan Bredack and Juliane Kindler |
| Headquarters |
Warschauer Straße 32, 10243 Berlin
,
Germany
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Number of locations
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Four, as of 2017 |
| Products | vegan groceries |
|
Number of employees
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64 |
Veganz Group AG is a company from Berlin, Germany. They make and sell vegan food. Veganz started as the first chain of vegan supermarkets in Europe.
Today, Veganz sells about 165 different products in 26 countries. You can also find their products online. Their first store opened in Berlin, Germany, in 2011. It was a big store, about the size of two tennis courts. By 2017, they had four stores: three in Berlin and one in Prague.
In 2019, the company earned 26.6 million Euros. This was 28% more than they earned the year before. Veganz has around 64 employees. Their company motto is "Gut für dich, besser für alle", which means "Good for you, better for everyone."
Contents
How Veganz Started and Grew
Veganz was started in 2010 by Jan Bredack and Juliane Kindler. Jan used to be a manager at Mercedes-Benz. Juliane was a vegan. They wanted to make it easier for people to buy vegan food. So, they decided to open a chain of vegan supermarkets.
When the first store opened in Berlin, Jan Bredack thought only about 100 customers would visit each day. But instead, about 400 people came daily! More supermarkets opened across Europe. However, sales started to drop, and the idea of only having supermarkets didn't work out well.
Because of this, Veganz changed its plan. In 2015, they started making their own products and selling them to other stores. This meant they became a wholesaler. The supermarket part of their business went bankrupt. Since 2016, Veganz mainly sells its products to other shops. They still have three supermarkets in Berlin and one in Prague.
In 2019, Veganz changed from a GmbH (a type of company) to an AG (a public limited company). This helped them raise money to grow more and sell their products in even more countries.
What Products Veganz Sells
Veganz supermarkets only sell vegan items. In their own stores, they offer over 4,500 products from more than 30 countries. This includes 45 different kinds of plant milk and cream. They also sell vegan ice creams and vegan cheeses. You can find vegan mayonnaise, mock meats, and fish substitutes.
They also have breads, pastries, and 80 types of vegan cheeses. Veganz sells vegan chocolate, biscuits, and sweets. They even have food for pets, coffee, and toiletries. A large part of their products, 85%, are certified organic.
In 2015, Veganz launched its own brand of vegan products. By the end of that year, they had about 50 plant-based products. Today, Veganz is one of the few companies that offers a full range of vegan products. Their products include sweets, meat, fish, and cheese alternatives. They also have protein products, breakfast items, and frozen foods. All their products are made from plants. Many of them are also organic.
Veganz makes special plant-based foods. For example, 'The Gourmet' is a vegan cheese made from cashews. It won an award from PETA in 2020. Veganz also created a vegan smoked salmon. It is made from Atlantic seaweed. This new product is good for the environment. It also has more healthy omega-3 fats than regular salmon.
Most Veganz customers are between 18 and 34 years old. However, more and more customers over 55 are shopping there. About 60% of their store customers are vegan. About 10% of their customers are tourists.
Where You Can Find Veganz Products
Veganz products are sold in many countries. These include the UK, Belgium, Switzerland, and the Czech Republic. You can also find them in Singapore and South Africa.
They are sold in many different stores. These include drug stores and supermarkets. Some of these stores are dm, Müller, REWE, and Lidl. You can also find them at Globus, Kaufland, Spar, and Whole Foods.
See Also
