Velveteria facts for kids
Neon sign for Velveteria in 2006
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| Established | December 2005 (Portland, Oregon); December 2013 (Los Angeles, California) |
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| Location | Portland, Oregon: 518 NE 28th Avenue (2005–2008); 2448 E. Burnside Street (2008–2010) Los Angeles, California: 711 New High Street (2013–present) |
The Velveteria Epicenter of Art Fighting Cultural Deprivation, or Velveteria (and formerly the Velveteria: The Museum of Velvet Paintings) is a museum located in Los Angeles, California, dedicated to velvet paintings. Originally opened in 2005 in Portland, Oregon, the establishment houses hundreds of paintings from Caren Anderson and Carl Baldwin's personal collection of over 2,000 pieces, and is reportedly the only one of its kind. The Velveteria closed in Portland in January 2010 due to financial difficulties and the couple's relocation to Southern California. It was reopened in Chinatown, Los Angeles in 2013.
History
The museum was established by Caren Anderson and Carl Baldwin, California natives residing in Portland. It opened in 2005 at 518 NE 28th Avenue with a $3 admission price.
During the month of May 2008, a collection of works were showcased at Powell's Books. The museum relocated to a larger space, located at 2448 East Burnside Street, in 2008, and increased the admission price to $5. However, rental costs were more than three times higher and in January 2010, Velveteria closed when Anderson and Baldwin relocated to Southern California. According to Anderson and Baldwin, they "never made any real money" from Velveteria, a name they trademarked. The couple wrote a book about the museum, titled Black Velvet Masterpieces: Highlights from the Collection of the Velveteria Museum.
In December, 2013, Velveteria re-opened as the Velveteria Epicenter of Art Fighting Cultural Deprivation in Los Angeles. The cost of admission is $10 as of 2017.
Description
Velveteria was originally located in an "incongruously bland-looking storefront" on East Burnside Street. Leading to the museum were "hot-pink crushed" velvet curtains. The entrance had a sign describing the museum as "a life-changing experience! Without crawling over broken glass or walking on hot coals!" The museum housed 400 velvet paintings from the couple's personal collection of more than 2,000 pieces. No items were for sale. Some works were displayed within a black light room. Handwritten comments from the couple were displayed throughout the museum.
Works depict blessed virgins, landscapes, and sad clowns. Unicorn Combover portrayed a unicorn whose mane morphed into a woman's hairdo. The museum included a shrine to Michael Jackson; other portrait pieces depicted Anderson Cooper, Jesus, Abraham Lincoln and Elvis Presley.
