Weetabix facts for kids
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A bowl of Weetabix
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| Owner | Post Holdings |
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| Introduced | 1932 |
| Markets | UK |
Weetabix is a popular breakfast cereal made in the United Kingdom. It is produced by a company called Weetabix Limited. This cereal comes in small, oval-shaped pieces, often called "biscuits." Each biscuit is about the size of your palm.
Weetabix is made from whole-grain wheat. It is known for being a good source of fibre. For example, two Weetabix biscuits (a typical serving) contain a good amount of fibre. You can find different types, like organic Weetabix or smaller, bite-sized versions called Crispy Minis. Weetabix made in the UK is sent to over 80 countries around the world. Weetabix sold in Canada and the United States is made in Ontario, Canada.
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The Story of Weetabix
Weetabix has been made in the UK since 1932. It was created by an Australian inventor named Bennison Osborne. He first invented a similar cereal called Weet-Bix in Australia in the mid-1920s. He worked with a businessman named Arthur Shannon and a friend from New Zealand, Malcolm Macfarlane.
Later, the company that made Weet-Bix in Australia and New Zealand was sold. Bennison Osborne and Malcolm Macfarlane then moved to South Africa. There, Arthur Shannon helped them start another Weet-Bix factory. Osborne changed his recipe a bit, and with Macfarlane, they started a new company in England in 1932. They called their new cereal "Weetabix." The first factory was in an old mill in Burton Latimer, England. In 1936, the company officially became Weetabix Limited.
Today, Weet-Bix is sold in Australia and South Africa. Weetabix was first brought to Canada in 1967 and to the United States in 1968. In 1996, a company in South Africa started making Weetabix under the name "Nutrific."
In 2012, a company called Bright Food bought most of Weetabix. Then, in 2017, an American company named Post Holdings bought Weetabix from Bright Food.
Weetabix in Advertisements
Weetabix has had many memorable advertisements over the years.
Talking Biscuits and Catchphrases
In the 1980s, British advertisements for Weetabix featured the biscuits as cartoon characters. They were shown as a group of "street-wise" young teens. These characters even appeared on the cereal boxes. The main Weetabix character, named "Dunk," had a famous voice.
"Have You Had Your Weetabix?"
During the 1990s, a popular slogan for Weetabix was "Have you had your Weetabix?" This idea suggested that eating Weetabix would give you amazing strength and energy. Adverts often showed funny versions of fairy tales or historical events. For example, in a 2017 advert, a boy named Jack meets a giant. The giant says, "Fee fi fo fum, I smell the blood of an Englishman." Jack replies, "Fee fi fo fix, I’ve just had my Weetabix!" This makes the giant quickly leave the room.
Sports Sponsorship
Weetabix also supported women's golf for a long time. They were the main sponsor of the Women's British Open golf tournament for 20 years, from 1987 to 2006. This tournament became a major championship in women's golf in 2001.
Different Kinds of Weetabix
Weetabix comes in several different varieties.
Weetabix Crispy Minis
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Weetabix Crispy Minis are a sweeter, smaller version of the classic Weetabix biscuits. They often have extra ingredients. As of 2025, you can find them in flavors like chocolate, fruit & nut, and caramelised biscuit in the UK. These bite-sized versions have had a few different names over the years, including "Minibix" and "Weetabix Minis."
Organic Weetabix
You can also find organic versions of Weetabix in many countries. This means they are made using farming methods that avoid certain chemicals.
Weetabix Chocolate
In July 2010, Weetabix launched a chocolate-flavored version of the original Weetabix in the UK. It has chocolate powder mixed in.
Weetabix Chocolate Spoonsize
This is a smaller Weetabix biscuit that includes cocoa and chocolate chips.
Weetabix Baked with Golden Syrup
This type of Weetabix biscuit is baked with golden syrup, which gives it a sweeter taste.
Weetabix Banana
This version of Weetabix has a banana flavor.
Weetabix Protein
In April 2016, Weetabix introduced a version with extra protein. It comes in the standard biscuit shape and also in "Crunch" pipe shapes, available in regular and chocolate flavors.
Oatibix
Oatibix is another breakfast cereal made by Weetabix Limited. It was first sold in the United Kingdom in August 2006. Oatibix is similar to Weetabix, but it is made from whole grain oats instead of wheat.
Other Similar Cereals
- Weet-Bix - The original Australian cereal that inspired Weetabix.
- Frosted Mini-Wheats - Another popular cereal made from wheat, often with a sugary coating.
- Shredded Wheat - A cereal also made from shredded wheat, often in biscuit shapes.
