Wimm-Bill-Dann Foods facts for kids
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| Subsidiary | |
| Industry | Dairy |
| Founded | 1992 |
| Headquarters | Moscow, Russia |
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Key people
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| Products | Milk, yogurts, sour creams, fruit juices |
| Revenue |  US$2.18 billion (2009) |
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Operating income
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US$0.201 billion (2009) |
| US$0.117 billion (2009) |
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| Total assets | US$1.49 billion (2009) |
| Total equity |  US$0.703 billion (2009) |
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Number of employees
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18,485 |
| Parent | PepsiCo |
Wimm Bill Dann Foods is one of Europe's largest companies that makes dairy products. It also produces yogurt, milk, flavored milk, and fruit juices. The company holds a big share of the dairy and fruit drink markets in Russia.
Wimm Bill Dann has 30 factories in 16 different cities. The company works closely with dairy farms in Russia. Its management team includes both Russian and non-Russian people. A fun fact is that the company's mascot is a mouse!
Contents
History of Wimm Bill Dann
The company started in 1992. It was founded by Sergei Plastinin and Mikhail Dubinin. They began their business with a small loan of US$50,000. They also leased a juice bottling line at a dairy plant.
The first juices they made were called "Wimm Bill Dann." This name sounded similar to "Wimbledon," which is a famous tennis tournament. The company was one of the first in Russia to make fruit juice under the "J7" brand.
Helping Dairy Farms
In 1999, Wimm Bill Dann spent US$7 million to help dairy farms. They wanted to make sure there was enough milk for their products. They helped farms get modern equipment for milking cows and keeping milk cold.
Going Public and New Products
In 2002, Wimm Bill Dann became a public company. This meant its shares could be bought and sold on the New York Stock Exchange.
In 2003, the company bought a factory that made mineral water. They produced "Essentuki-17" and "Essentuki-4" mineral water brands. However, they sold this factory in 2018.
Around 2003, another big food company called Danone was interested in buying Wimm Bill Dann. Danone even owned a part of Wimm Bill Dann for a while, but they sold their shares in 2010.
PepsiCo Buys Wimm Bill Dann
On December 2, 2010, PepsiCo agreed to buy Wimm Bill Dann. PepsiCo first bought 66% of the company for $3.8 billion. This was one of the biggest foreign investments in Russia outside of the energy business at that time.
After PepsiCo bought most of the company, Wimm Bill Dann stopped selling its shares on the New York Stock Exchange in 2011. PepsiCo completed buying 100% of the company by December 2011. This purchase was the second-largest in PepsiCo's history.
After the purchase, PepsiCo looked closely at how Wimm Bill Dann was run. They found some areas where things could be improved in how the company followed rules. PepsiCo worked to make sure everything was done correctly.
How Wimm Bill Dann Operates
Wimm Bill Dann used to own 36 factories. These factories made dairy products, juices, and mineral water. They also had sales centers in over 25 cities in Russia and other nearby countries.
The company has many popular brands. Some of their main brands include "J-7," "100% Gold Premium," "Favorite Garden," "House in a Village," "Jolly Milkman," and "Agousha." In total, they have over 1000 types of dairy products and more than 150 types of juices and drinks.
In 2023, the company made a profit of 8.8 billion rubles. Their total sales in 2023 were 128.8 billion rubles.
Who Owns and Manages Wimm Bill Dann
The CEO of Wimm Bill Dann is Mikhailov Maxim Viktorovich.
By the end of 2011, the main owner of Wimm Bill Dann was a company called "Wimm-Bill-Dann food products." This company is fully owned by Pepsi-Cola (Bermuda) Limited, which is part of PepsiCo.
See also
- Lebedyansky JSC, Russian fruit juice producer
- Food industry of Russia
