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100 Grand Bar facts for kids

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100 Grand
100-Grand-Wrapper-Small.jpg
Candy-100Grand-Broken.jpg
A bar broken in half
Type Candy Bar
Owner Ferrero Group
Country United States
Introduced 1964; 62 years ago (1964)
Markets
Previous owners
Tagline
  • "Tastes so good it's almost illegal!"
  • "That's Rich!"

100 Grand is a popular candy bar sold in the United States and Canada. It was originally called the $100,000 Candy Bar when it first came out in 1964. During the 1970s and 1980s, people called it the $100,000 Bar. Today, it is simply named 100 Grand. The famous candy maker Nestlé invented the bar, but it is now made by Ferrero.

What is Inside a 100 Grand Bar?

A regular 100 Grand bar weighs 1.5 ounces (43 g) and packs lots of different textures into every bite.

Chewy and Crunchy Ingredients

The inside of the candy bar features chewy caramel mixed with crunchy crisped rice. The whole center is then coated in smooth milk chocolate. Because it has rice, it gives a crispy crunch when you bite into it.

Nutrition Facts and Slogans

One full bar contains 201 calories. It is naturally low in sodium and cholesterol. However, like many sweet treats, it is high in sugar and saturated fat. When the bar first hit shelves, its catchy slogan was "Tastes so good it's almost illegal!" Today, its box uses the clever slogan "That's Rich!"

Funny Jokes and Pranks with the Name

Because "100 Grand" is slang for $100,000, people often use the candy bar to pull funny pranks.

Radio Contests

In the 1990s and 2000s, some radio DJ hosts told listeners they could win "100 grand." Excited callers thought they would receive a huge pile of money. Instead, the winners received a single chocolate bar! One prank on WAAF-FM in Boston became famous, while a similar radio joke in Lexington, Kentucky on WLTO-FM upset a listener who thought she won cash.

Television Shows

The candy has also appeared in several popular television comedies:

  • On the sitcom Seinfeld, the character George argues about whether a snack was a Twix or a $100,000 Bar. Another worker reminds him that the name changed to 100 Grand.
  • In The Office, boss Michael Scott tosses a 100 Grand bar into a crowd during a speech at a business school.
  • On The Colbert Report, the host joked about rising food prices, saying he saw a candy bar that cost 100 grand!

Who Makes the Candy Today?

Nestlé produced the tasty treat for over 50 years. In 2018, Nestlé sold its candy division to an Italian company named Ferrero SpA. Ferrero now makes the bar alongside other sweet treats.

See also

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