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Anastasia Soare
Anastasia Soare 2018.jpg
Soare in 2018
Anastasia Bălămaci

(1956-12-28) 28 December 1956 (age 66)
Constanța, Romania
Nationality Romanian
Occupation Businesswoman
Known for CEO and founder, Anastasia Beverly Hills
Victor Soare
(m. 1978; div. 1994)
Children 1

Anastasia Soare (née Bălămaci, born 28 December 1956) is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".

As of April 2022, Forbes ranked her as the 6th-richest person in Romania with a net worth of $730 million.

Early life

Soare was born in Constanța, Romania. She is the child of Dumitru Bălămaci (who died when she was 12) and Victoria Babu, who owned a tailoring shop. She studied art history and architecture in Romania.


In Los Angeles, as she spoke very little English, Soare worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape". As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting. By 1997, she was running her own salon on Beverly Hills' Bedford Drive. As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell. Other clients have included Faye Dunaway and Jennifer Lopez.

Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally. In 2016, Soare stated that she owned 100% of the company.

As of January 2019, Anastasia Beverly Hills had the most popular Instagram page in the beauty industry, with 20.6 million followers.

In June 2019, Forbes estimated Soare's net worth at $1.2 billion.

Personal life

In 1978, she married Victor Soare, a ship's captain. The couple has a daughter, Claudia, who is also active in the makeup business.

In 1986, while his ship was docked in Italy, Victor Soare visited the American embassy and asked for asylum. He reached the United States six months later. However, Soare and her daughter were not allowed to leave Romania to join him in the United States until 1989. Victor and Anastasia divorced in 1994.

She lives in Beverly Hills, California, US.

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