Andreas Kaplan facts for kids
Quick facts for kids
Andreas M. Kaplan
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Andreas M. Kaplan
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| Born | October 5, 1977 Munich, West Germany
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| Nationality | German |
| Institution | ESCP Business School |
| Field | Marketing |
| Alma mater | École Nationale d'Administration, ESCP, HEC Paris, Ludwig Maximilian University of Munich; Sorbonne; University of Cologne |
Andreas Marcus Kaplan (born October 5, 1977) is a well-known expert in the digital world. He is currently the president of Kühne Logistics University. He studies topics like social media, how things go "viral" online, and how digital tools change our lives.
About Andreas M. Kaplan
Andreas Kaplan was born in Munich, Germany, on October 5, 1977. His mother was a dressmaker and his father was a locksmith.
He went to many different universities to get his education. He earned degrees from places like the École nationale d'administration, ESCP Business School, and the Ludwig Maximilian University of Munich. He also completed his Ph.D. at the University of Cologne and the HEC Paris.
Before joining ESCP Business School, Professor Kaplan taught marketing at other schools like ESSEC Business School and Sciences Po Paris.
Since May 2022, Kaplan has been the president and a professor at Kühne Logistics University in Hamburg. Before that, from 2017 to 2022, he was the Dean of ESCP Business School in Paris. He also held other important roles there, like Rector of ESCP Berlin and head of the marketing department.
Kaplan is a founding member of the European Center for Digital Competitiveness. He is also a fellow at St George's House (Windsor Castle).
He is very interested in how business schools in Europe will change in the future. He thinks that digital learning, like online courses called MOOCs, will play a big part. He believes Europe is special because it has "maximum cultural diversity at minimal geographical distances." This means many different cultures are close together. He supports teaching students from different cultures to work together. He has also taught at famous universities like Harvard University and Tsinghua University.
What Does He Study?
Professor Kaplan first studied topics like how companies can make products special for each customer. He also looked at new ideas and how to build strong relationships with customers.
Now, his main research focuses on understanding the digital world. He has written many articles about it. He is considered one of the top 50 business and management writers in the world. In 2020, a study from Stanford University placed him among the top 2% of scientists globally.
One of his most famous articles, written with Michael Haenlein in 2010, is called "Users of the world, unite! The challenges and opportunities of social media." This article has been read and used by many people in the field. It was even downloaded more than any other paper on Science Direct for several years.
More recently, his research looks at how the digital world affects education. He studies online courses like MOOCs. He also researches artificial intelligence (AI). Kaplan is part of the team that reviews articles for the Journal of Global Fashion Marketing.
See Also
In Spanish: Andreas M. Kaplan para niños
