Andreas Kaplan facts for kids
Quick facts for kids
Andreas M. Kaplan
|
|
|---|---|
Andreas M. Kaplan
|
|
| Born | October 5, 1977 Munich, West Germany
|
| Nationality | German |
| Institution | ESCP Business School |
| Field | Marketing |
| Alma mater | École Nationale d'Administration, ESCP, HEC Paris, Ludwig Maximilian University of Munich; Sorbonne; University of Cologne |
Andreas Marcus Kaplan (born October 5, 1977) is the president of Kühne Logistics University in Germany. He is an expert on the internet world, especially social media and viral marketing.
Contents
Life and Education
Andreas Kaplan was born in Munich, Germany, on October 5, 1977. His mother, Anneliese Kaplan, was a dressmaker, and his father, Vincenc Kaplan, was a locksmith.
Professor Kaplan attended many famous universities across Europe. He earned degrees from ESCP Business School, the Ludwig Maximilian University of Munich, and the École nationale d'administration in France. He also earned his Ph.D. from the University of Cologne and the Sorbonne.
Career in Higher Education
Kaplan began his career as a professor at ESSEC Business School and Sciences Po Paris. Later, he joined ESCP Business School, where he held several important roles. He was the head of the marketing department, the dean for academic affairs, and the rector (head) of the Berlin campus. From 2017 to 2022, he was the dean of the Paris campus.
In May 2022, Kaplan became the president of Kühne Logistics University in Hamburg. He is also a professor of Digital Transformation there.
Kaplan is very interested in the future of education in Europe. He has written about how digital tools like MOOCs (Massive Open Online Courses) are changing universities. He believes in the importance of cross-cultural education, where students learn about different cultures.
Research and Famous Works
Professor Kaplan's research focuses on understanding the digital world. He studies topics like social media, innovation, and how companies can use the internet to connect with customers.
His work is very influential. He has been cited, or mentioned, in other researchers' work more than 60,000 times on Google Scholar. A study from Stanford University listed him in the top 2% of the world's most-cited scientists.
Important Writings
Kaplan is well-known for an article he wrote with Michael Haenlein in 2010 called "Users of the world, unite! The challenges and opportunities of social media." This article has been cited over 25,000 times. It became one of the most downloaded papers ever from the ScienceDirect online library. This means it was more popular than millions of other articles on topics from engineering to psychology.
He also won an award for another article about mobile marketing, which is about how companies advertise on smartphones. His more recent research looks at how artificial intelligence (AI) and online courses are changing education.
Images for kids
-
At the European Parliament in Brussels with Nicole Fontaine and Odile Quintin.
-
At the Académie de Berlin with Ulrich Wickert and François Villeroy de Galhau.
See also
In Spanish: Andreas M. Kaplan para niños
