Anni Schaad facts for kids
Anni Schaad (born Lang; 10 December 1911 – 20 December 1988) was a talented German designer who founded the famous jewelry company langani. She is known for creating unique and beautiful fashion jewelry.
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About Anni Schaad
Anni Schaad was born in Stuttgart, Germany. Her family was very artistic. Her father, Paul Lang, was a painter and designer. Her mother, Minna Lang-Kurz, was a textile designer. Anni's sister, Regina Relang, became a well-known fashion photographer. Regina often took amazing pictures of langani jewelry, helping to make it famous. Anni Schaad was married to Rudolf Schaad, who was a German director and editor.
Her Education and Early Career
Anni Schaad studied art and design at the Kunstgewerbeschule in Stuttgart. This was a special school for applied arts. She also studied in Vienna at the Wiener Werkstätte, a famous workshop known for its modern art and design. There, she learned from important artists like Josef Hoffmann.
In 1952, Anni Schaad started her own jewelry company. She named it "langani," which was a clever mix of her maiden name (Lang) and her first name (Anni).
Growing the langani Company
Anni Schaad's company quickly became successful. Her first big achievement was at the 1952 Frankfurt Fair, a major trade show. From 1969 to 1989, she worked closely with the famous French fashion designer Louis Feraud in Paris. Anni designed the jewelry for his "Haute Couture" (high fashion, custom-made clothes) and "Prêt-à-porter" (ready-to-wear clothes) fashion shows. This collaboration helped langani become even more recognized in the fashion world.
Today, the langani company still makes beautiful fashion jewelry in Stuttgart, Germany.
The "Floating Bead" Technique
Anni Schaad is believed to have invented a special way of making jewelry called the "Floating bead" technique. In this method, tiny beads are strung on very thin nylon threads. This makes the beads look like they are "dancing" or floating lightly on the skin when worn. Even though she created this unique style, she never officially patented it.
Anni Schaad passed away in Stuttgart in 1988.