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Dame Anya Hindmarch

23 08 09 ANYA PORTRAIT 5 BW.jpg
Hindmarch in London, in 2023
Born
Anya Hindmarch

1968 (age 55–56)
Maldon, Essex, England
Occupation Founder & CEO, Anya Hindmarch
Board member of Board of Trade
Spouse(s)
James Seymour
(m. 1996)
Awards Brand of the Year, Accessory Designer British Fashion Awards
15 and 17 Pont Street, Belgravia, October 2022
Anya Hindmarch Bespoke on Pont Street, Chelsea, 2022
Anya Hindmarch Sloane Street London April 2022
Anya Hindmarch store, Sloane Street, London, 2022

Dame Anya Susannah Hindmarch, DBE (/ˈhndmɑːr/; born in 1968) is an English fashion accessories designer who founded an eponymous company, of which she is CEO. Hindmarch published her first book, If In Doubt Wash Your Hair in May 2021, a Sunday Times bestseller.

Alongside running her accessories brand, Hindmarch holds several other roles – she is emeritus trustee of both the Royal Academy of Arts and the Design Museum and a trustee of The Royal Marsden Cancer Charity. In 2019, she became a Greenpeace ambassador. She was appointed a trustee of the Tate in 2022 and is a non-executive director of Tate Enterprises Ltd. In September 2023, she was made an advisor to the Board of Trade.

Early life

Hindmarch was born into an entrepreneurial family and attended New Hall School, an independent school in Chelmsford, Essex. In 1986, she went to Florence to study Italian for a year.

Career

Hindmarch launched her label in 1987, when she was 18, inspired by a drawstring leather duffel bag many fashionable Italian women carried. Even though the UK economy was in a recession, she was inspired by Margaret Thatcher's entrepreneurial ideas, Hindmarch borrowed some money to import some bags to England, and sold 500 through the fashion magazine Harpers and Queen.

She initially had bags manufactured in Italy, but when the factory started selling bags of her design directly to retailers, she started having her own bags made in Hackney. By 1992 her bags were sold at luxury stores in London, New York, Japan, France and Italy.

In 1993 Hindmarch opened a small retail shop in Walton Street. From the beginning, high quality materials and workmanship were central, representing a design philosophy which was, and remains "British, humorous and personalised."

In 2001 Hindmarch launched her "Be A Bag" line, a service by which a bag is personalised with a customer's photograph, initially to support a breast cancer awareness group, but subsequently to benefit other charitable causes.

In 2007 Hindmarch launched a limited-edition tote bag with the words "I'm NOT A Plastic bag", using her influence to make it fashionable not to use plastic bags. The canvas totes sold for £5 and were selected by Vanity Fair to be included in their "Oscars" goodie bags.

In 2008, Hindmarch launched a limited edition handbag for US retailer Target. In the same year, Hindmarch collaborated with Selfridges to design a collection of Christmas hampers.

In 2009, her company opened a bespoke workshop at its Pont Street store in London. By that time, the company was headquartered in Battersea, in the converted stable block of a former brewery.

In 2013, Anya Hindmarch opened its New York flagship store on Madison Avenue that sold both manufactured and bespoke bags.

In 2021, Hindmarch launched the Village, her brand’s retail development on London’s Pont Street in Chelsea, comprising four permanent stores, the brand's 'Anya Cafe' and a space which hosts rotating concepts including the Ice Cream Project during the summer and Anya's Grotto at Christmastime.

Business details

In 2006 the company took on outside investors, and was valued at $38 million. By 2009, she had 51 stores worldwide with an estimated sales of £20 million.

In 2020, The Daily Telegraph reported that Hindmarch had regained a joint ownership of the company after returning to lead a turnaround.

Awards and honours

  • 2006 Glamour magazine Designer of the Year
  • 2007 Glamour magazine Designer of the Year
  • 2007 Designer brand of the Year at the British Fashion Awards (first winner)
  • 2008 Outstanding Achievement Award – Elle magazine 2008
  • 2009 Appointed Member of the Order of the British Empire (MBE) in 2009 for services to the British fashion industry
  • 2009 Bravery in the Face of Adversity Award, Luxury Briefing
  • 2009 Named one of 25 most influential people working in fashion industry by BFC
  • 2010 Conde Nast Traveller Innovation and Design Award for Bespoke
  • 2011 Awarded an honorary doctorate by Anglia Ruskin University
  • 2012 Veuve Cliquot businesswoman of the year
  • 2014 British Fashion Award for Accessory Designer at the British Fashion Awards
  • 2015 Glamour magazine Designer of the Year
  • 2015 Beyond the Runway award, Decoded Fashion Futures
  • 2016 Elle magazine Accessories Designer of the Year award
  • 2016 Walpole award for digital innovation in British Luxury
  • 2017 Awarded an Honorary doctorate by Essex University
  • 2017 appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours for services to fashion

Previous appointments

Hindmarch was on the Promote London Board for the Mayor of London from 2009 until 2011, a non-executive director from the British Fashion Council from 2010 until 2020, was a UK trade ambassador from 2011 until 2016 and a Birthday Honours Committee member from 2013 until 2019.

Personal life

In 1996 she married James Seymour, a widower with three children, and he joined the company soon after as its finance director. They then had two further children together.

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