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Artegon Marketplace
Artegon Market.jpg
Location Orlando, Florida
Coordinates 28°28′07″N 81°26′52″W / 28.4685°N 81.447867°W / 28.4685; -81.447867
Address 5250 International Drive
Opening date 2014 (as Artegon Marketplace)
2002 (as Festival Bay Mall)
Closing date 2017
Developer Belz Enterprises
Management Paragon Outlet Partners LLC
Owner Dezer Development
No. of stores and services 65
No. of anchor tenants 5
Total retail floor area 865,000 square feet (80,361.1 m2)
No. of floors 1 (2 in former Vans Skatepark and Bass Pro Shops)

Artegon Marketplace, formerly known as Festival Bay Mall, was an enclosed shopping mall located on International Drive in Orlando, Florida, United States. Opened in 2002 as a property of the Belz Factory Outlets, it is owned and managed by Dezer Development. The mall was 860,000 square feet (80,000 m2) in size with Bass Pro Shops, Boot Barn, Book Warehouse, Gods & Monsters, and Ron Jon Surf Shop as anchor stores. It also comprised several entertainment venues, including a Cinemark movie theater, Sky Zone Trampoline Park, Sky Trail Ropes Course and a Putting Edge glow-in-the-dark miniature golf course.


The mall was planned and developed by Belz Enterprises. It was originally planned to open in 2000, but the opening was delayed until 2002. Initial plans called for the mall to be 1,100,000 square feet (102,193.3 m2) in size, but it was scaled back to 865,000 square feet (80,361.1 m2).

In 2004, plans were announced for a surfing park, named Ron Jon Surfpark, to be built inside the mall. This project was never opened.

In 2011, after acquiring new owners, plans were announced for the mall to be redeveloped. Aside from the main anchors, most of the mall would receive extensive alterations. The signature lake and tile mosaic signs were later on removed from the mall.

In January 2012, Vans Skatepark, one of the mall's anchors, closed. While one of the most popular attractions at the mall, no reason was given for the closure. It is stated that after two years, the mall is expected to reopen most likely as a newly named, open-air complex with shops, entertainment and maybe even hotels.

Festival Bay was re-opened as Artegon Marketplace on November 20, 2014, branding as the Anti-Mall. Artegon Marketplace closed again in January 2017 for redevelopment, except for Bass Pro Shops, Cinemark, and Boot Barn.

In January 2018, it was announced that Dezer Development of Miami purchased the property for $23.7 million which includes 104 acres and the 865,000 square foot mall (which remains primarily empty since 2017). No further details or plans have been announced..As of 2021 it is now called Deezerland and is an indoor theme park.

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