Bai Brands facts for kids
| Industry | Drink |
|---|---|
| Founded | 2009 in Princeton, New Jersey |
| Founder | Ben Weiss |
| Headquarters | , |
| Brands | Bai5 |
| Parent | Keurig Dr Pepper |
Bai Brands is a company that makes popular drinks. It was started in 2009 in Princeton, New Jersey. The founder was an entrepreneur named Ben Weiss.
Ben Weiss got the idea for Bai after learning about the coffeefruit. This is the fruit that grows around the outside of a coffee bean. He decided to use it to create a new kind of drink.
Bai offers many different low-calorie drinks. These include sodas, bottled water, and iced tea. They also make fruit-flavored drinks that are not fizzy. These drinks are sweetened with natural ingredients. They use erythritol and an extract from the stevia plant. They also add ascorbic acid and extract from coffea fruit. This fruit is grown in Indonesia. Each flavor often has a fun name from an exotic place. The main product is called Bai Antioxidant Infusions. In 2015, they also launched a bottled water brand called Bai Antiwater.
How Bai Brands Grew
By 2015, Bai was becoming very successful. Forbes magazine even named it one of “America’s Most Promising Companies.” This was a big achievement for the young company.
In 2016, a famous entertainer, Justin Timberlake, joined the Bai team. He invested in the company. He also became the brand’s “chief flavor officer.” This meant he helped come up with new and exciting flavors.
On November 22, 2016, a big announcement was made. The company Dr Pepper Snapple Bottling Group bought Bai Brands. They paid $1.7 billion for the company. The deal was completed on January 31, 2017.
Soon after, Bai aired its first national TV commercial. This ad was shown during Super Bowl LI on February 5. It was a huge event for the company. They had shown a regional ad during the Super Bowl the year before. That ad was very successful. The new national ad cost about $5 million. It featured both Justin Timberlake and actor Christopher Walken.
