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Black Magic (chocolates) facts for kids

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Black Magic
Blackmagic brand logo.png
Owner Nestlé
Introduced 1933; 92 years ago (1933)
Previous owners Rowntree's

Black Magic is a popular British brand of chocolates that come in a box. These tasty treats were first made by a company called Rowntree's in 1933. They were created to be a special gift that wasn't too expensive.

The Sweet Story of Black Magic Chocolates

When Black Magic chocolates first appeared in 1933, fancy chocolates were often very costly. Rowntree's wanted to make a lovely box of chocolates that more people could afford. They were often given as gifts to show someone you cared.

Famous Advertisements

In the 1970s, Black Magic chocolates became even more well-known because of their advertisements on TV. These ads used a catchy phrase: "Who knows the secret of the Black Magic box?" The music for these famous TV ads was written by Christopher Gunning. His music was heard on British television from 1971 and continued into the 1980s.

Today, the Black Magic brand is owned by Nestlé.

What's Inside the Box?

A box of Black Magic chocolates offers a variety of different flavors. You can find many delicious options inside.

  • Almond Crunch
  • Raspberry Heaven
  • Dreamy Fudge
  • Hazelnut Swirl
  • Orange Sensation
  • Caramel Heart
  • Coffee Crescent
  • Pure Black Magic
  • Midnight Truffle
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