Milk Tray facts for kids
Cadbury Milk Tray
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| Type | Confectionery Chocolate |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1915 |
| Related brands | List of Cadbury products |
| Markets | World |
Milk Tray is a famous brand of boxed chocolates made by Cadbury. It started in the United Kingdom in 1915. This makes it one of Cadbury's oldest chocolate brands. You can also find Milk Tray chocolates in countries like Australia, Canada, Ireland, New Zealand, and South Africa.
The name 'Tray' comes from how the chocolates were first sold. They used to come in large boxes, arranged on trays. Shops would then sell the chocolates loose to customers from these trays.
Over the years, the look of the Milk Tray box has changed many times. The types of chocolates inside have also been updated. This is to keep up with what people like to eat. Today, Milk Tray is still very popular in the UK. More than 8 million boxes are sold each year!
Since 1968, Milk Tray has been advertised on TV by the 'Milk Tray Man'. He is a brave, secret agent-like character. He goes on exciting missions to secretly deliver a box of Milk Tray chocolates to a lady. The famous saying for these adverts was: And all because the lady loves Milk Tray.
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History of Milk Tray Chocolates
In 1916, Cadbury introduced a smaller, half-pound box of Milk Tray. This box had a purple background and gold writing. This design has been updated a little over the years. By the mid-1930s, Cadbury's Milk Tray was selling more than any other box of chocolates. It has stayed one of the most loved boxes of chocolates in the UK.
Delicious Chocolates in Milk Tray
The Milk Tray box has a mix of different chocolates. Here are some of the tasty treats you might find inside:
- Raspberries & Cream: A creamy white filling with small pieces of raspberry, all covered in milk chocolate.
- Caramel Softy: A soft, chewy caramel centre wrapped in smooth milk chocolate.
- Hazelnut Swirl: A whole roasted hazelnut surrounded by swirled milk chocolate.
- Honey Crunch: A milk chocolate truffle with a honey flavour and crunchy bits.
- Fudge Duet: Sweet vanilla flavour fudge covered in milk chocolate.
- Orange Truffle: A chocolate truffle shaped like an orange slice. It has a hint of orange flavour and is covered in milk chocolate.
- Perfect Praline: Milk chocolate with a soft, nutty praline filling.
- Salted Caramel Charm: Chewy caramel with sea salt, covered in milk chocolate. It has a drizzle of white chocolate on top.
- Truffle Heart: A heart-shaped milk chocolate with a soft cocoa truffle filling.
- White Truffle: A creamy white chocolate truffle covered in milk chocolate.
Chocolates That Are No Longer Made
Over the years, some Milk Tray chocolates have been changed or removed. Here are a few examples:
- Exotic Delight: This chocolate had a jelly filling, like Turkish delight. It was removed in 2015.
- Toffee Charm: This was a chewy toffee covered in milk chocolate. It was later changed to the "Salted Caramel Charm."
- Nutty Heart: This used to have a soft caramel centre with a whole hazelnut. It was changed to the "Truffle Heart" with a smooth cocoa filling.
- Lime Cordial: This chocolate was shaped like a small barrel. The lime filling was later replaced with toffee, which also disappeared.
- Apple Crunch: This had an apple flavour white chocolate truffle with cinnamon.
- Strawberry Temptation: Milk chocolate with a smooth strawberry filling and a layer of vanilla cream.
- Surprise Parcel: Milk chocolate with a smooth white chocolate truffle centre.
Milk Tray Chocolate Bar
From 1947 to 1981, there was also a Milk Tray chocolate bar. It had 8 different centres inside.
The Milk Tray Man Advertisements
The 'Milk Tray Man' is a famous character from the Milk Tray TV adverts. He appeared from 1968 to 2003, and then again since 2016. He is shown as a brave, secret agent-like figure. He goes on daring adventures to secretly deliver a box of Milk Tray chocolates to a lady. The well-known saying for these adverts was: And all because the lady loves Milk Tray.
Several actors have played the Milk Tray Man. Gary Myers was the most famous, starring in 11 adverts between 1968 and 1984. James Coombes took over the role in 1987 and again in 2016. Stuntmen like Alf Joint and Martin Grace performed many of the dangerous stunts. Alf Joint even worked as a stunt double for James Bond actor Sean Connery!
The music for the adverts, called The Night Rider, was written by Cliff Adams. These adverts were very popular. In 2005, the Milk Tray campaign was ranked number 11 on ITV's "Best Ads Ever" list. One specific advert, called Avalanche, was ranked number 48 in Channel 4's poll of "The 100 Greatest TV Ads" in 2000.
See also
