Bullseye (mascot) facts for kids
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Bullseye is a famous fictional dog. She is a Bull Terrier and the official mascot for Target Corporation. You can see Bullseye in Target's TV commercials and in their stores. She helps with many of Target's marketing campaigns. Even though Bullseye is shown as a boy dog, the dogs who play her are actually girls!
Bullseye's Story
Bullseye first appeared in a commercial in 1999. The very first dog to play Bullseye was an American Kennel Club Champion named Kingsmere Moondoggie, also known as "Smudgie." Later, in 2014, a dog named Nikki played the part.
The Dogs Behind Bullseye
Many different dogs play the role of Bullseye. They take turns working on different ads and promotions. Each dog that plays Bullseye has a pure white coat. They also have the Target logo, which looks like a target, painted around their left eye. This is how Bullseye got her name! The special paint used on Bullseye is all-natural and safe for the dogs.
The Bullseye dogs live on a ranch north of Los Angeles. They are trained by David McMillan, who runs a company called Worldwide Movie Animals (WMA). In 2004, an artist named Amy Brazil painted a very large picture of Bullseye. This painting is 8 feet by 8 feet and hangs at Target's main office.
Bullseye Merchandise
Bullseye is also used to help sell products. Many items have been made that look like the famous dog. The very first toy of Bullseye was a stuffed toy released in 1999. Since then, Bullseye has appeared on many other products, including a Transformers toy.
See also
