Burger Theory facts for kids
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| Industry | Food |
|---|---|
| Founded | 2011 |
| Headquarters | Adelaide, South Australia |
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Number of locations
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1 (as of June 2019[update]) |
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Key people
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Dan Mendelson, Rob Dean |
| Products | Fast Food |
Burger Theory was a popular chain of hamburger restaurants. It started in Adelaide, South Australia, in 2011. The business began as a food truck and later grew to have several stores.
Over time, Burger Theory changed its business. By 2019, it had only one store left. This last store was later taken over by The Tavern, which is a student bar at Flinders University.
Contents
How Burger Theory Started and Grew
Burger Theory was founded in 2011 by two friends, Dan Mendelson and Rob Dean. They started their business with a food truck. Many people say they helped bring the idea of food trucks to South Australia.
When they first started, there were no clear rules for food trucks in Adelaide. This meant their truck could not work on city streets. However, the Adelaide City Council soon created a special plan. This plan allowed Burger Theory to operate in certain areas of the city center.
Opening Physical Stores
In 2012, Mendelson and Dean opened their first regular restaurant. It was called Pearl's Diner. The next year, they opened a dedicated Burger Theory store in Adelaide.
They continued to expand their business. They opened more Burger Theory locations at universities. These included Flinders University and the University of Adelaide. In late 2015, they tried to open a store in Melbourne, but it did not work out well.
Burger Theory also looked at expanding internationally. In 2016, they made an agreement with an investor from China. The plan was to open 120 Burger Theory restaurants in China.
Menu Changes and Final Chapter
In 2017, Burger Theory announced some big changes to its menu. They decided to stop selling chicken and bacon items. Their beef burgers were also changed. They started using a mix of beef and kangaroo meat.
By 2019, Burger Theory closed two of its stores. Only one location remained open. This final store was later rebranded. It became part of The Tavern, the student bar at Flinders University.
See also
- List of food trucks
- List of South Australian manufacturing businesses
- South Australian food and drink
