Carabao Energy Drink facts for kids
 |
|
| Type | Energy drink |
|---|---|
| Country of origin | Thailand |
| Introduced | 2002 |
| Color | Red |
Carabao Dang Energy Drink (Thai: คาราบาวแดง; RTGS: kharabao daeng) is a popular energy drink from Thailand. The name means "red water buffalo" in Thai. It was first made in 2002 by Carabao Tawandang Co Ltd. Today, it is one of the most popular energy drinks in Thailand. In 2014, it had about 21 percent of the market.
The drink's name comes from a famous Thai band called Carabao. It also links to the Tawandang Brewery Restaurant. Its slogan is "Carabao Dang: The Fighting Spirit."
When the drink first came out, there was a big TV advertising campaign. It featured the company founder, Sathien Setthasit, and the rock star Aed Carabao. This campaign won awards for being very effective in 2003.
Carabao Dang started selling in Europe and the United States in 2004. Exports to China and India began in 2007. The drink was also introduced in Australia in early 2018.
Contents
Market for Energy Drinks
The market for energy drinks in Thailand was worth about 35 billion baht in 2018. Carabao's studies show that over eight million Thai people drink energy drinks. Many of these drinkers live in cities, but almost half live in rural areas. Carabao Group hoped to earn 15 billion baht in 2018. This was an increase from 13 billion baht in 2017.
How Carabao Dang is Made
Carabao built a new factory in the Bang Pakong District of Chachoengsao Province in 2018. This large factory cost 8.7 billion baht. It includes plants for making glass bottles and aluminum cans. It also has a bottling plant.
The new factory can make 1.6 billion bottles each year. This is up from 1 billion bottles before. It can also produce 1.5 billion cans per year. This is an increase from 800 million cans. The company plans to build a fourth factory there in the future.
Sports Sponsorships
Carabao sponsors many sports teams and events.
Football Teams
- In 2015, Carabao started sponsoring Chelsea F.C.. Their logo appeared on Chelsea's training kits from the 2016-17 season.
- In 2016, Carabao also became the main shirt sponsor for Reading F.C..
- In 2023, Carabao became a sponsor for the V.League 1 football club Hoàng Anh Gia Lai in Vietnam.
- For the 2022/23 season, Carabao became an official partner of Heart of Midlothian F.C. in Scotland. As part of this, they donate £1 to a charity for every case of drink sold.
Carabao Cup
Carabao became the main sponsor of the EFL Cup in 2017. This football competition is now called the Carabao Cup. This sponsorship started with the 2017–18 season.
