Cookie Crisp facts for kids
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Cookie Crisp – Naturally Flavored Sweetened Cereal with milk
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| Owner | General Mills (1997–pres) |
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| Introduced | 1977 |
| Markets | Worldwide |
| Previous owners | Ralston Purina (1977–97) |
Cookie Crisp is a yummy breakfast cereal that looks just like tiny chocolate chip cookies! It's made by General Mills in the United States and Cereal Partners in other parts of the world. This cereal first came out in 1977. It was originally made by a company called Ralston Purina, but General Mills took over in 1997.
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Different Cookie Crisp Flavors
When Cookie Crisp first came out in 1977, you could find it in three different flavors until the early 1990s. These were Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp.
Later, new flavors were added:
- Peanut Butter Cookie Crisp was available from 2005 to 2007.
- Double Chocolate Cookie Crisp came out in 2007.
- Sprinkles Cookie Crisp was introduced in July 2009. This one had tiny vanilla cookies with colorful sprinkles on top.
- Birthday Cake Cookie Crisp joined the family in March 2018.
Other Cookie Cereals
In 1997, General Mills bought the Cookie Crisp brand. They soon changed the recipe a bit.
Kellogg's also made a similar cereal called Keebler Cookie Crunch in 2008. This cereal had cookie pieces and also round "O" shapes.
Fun Mascots and Ads
Cookie Crisp has had some fun characters in its commercials over the years!
Cookie Jarvis, the Wizard
The very first mascot for Cookie Crisp was Cookie Jarvis. He was a wizard who looked a bit like Merlin. He appeared in 1977. With a wave of his magic wand, he would turn cookie jars into bowls of cereal. He often said rhyming spells while doing it!
Cookie Crook and Cookie Cop
In 1980, a new character joined the ads: Cookie Crook. He was a silly robber who always tried to steal the Cookie Crisp. Then, in 1984, his opponent arrived: The Cookie Cop. His full name was Officer Crumb. He was a police officer with an Irish accent who always stopped the Cookie Crook from getting the cereal.
In the commercials, the Cookie Crook and Cookie Cop were often shown as tiny characters. They would try to steal the cereal from a kid's breakfast table. The Crook would have a new trick or gadget to get the cereal. But then, the Cookie Cop would show up just in time to save the cereal! Later, the ads became fully animated. The characters were shown as normal human size. The commercials became even more slapstick, like a cartoon.
Chip the Dog
In 1990, the Cookie Crook got a sidekick, a dog named Chip.
When General Mills bought Cookie Crisp in 1997, Chip the Dog continued to be a mascot. He was still with the Cookie Crook and Cookie Cop until 2005. After that, the Crook and Cop were removed from the ads. In the new commercials, Chip was a friendly dog. He would offer Cookie Crisp to kids. An adult might say that cookies are not breakfast food. But then Chip would let them taste the cereal, and they would change their minds!
Chip the Wolf
In 2005, Chip the Dog was changed into Chip the Wolf. This wolf also loved to try and steal Cookie Crisp, just like the Cookie Crook used to. In his commercials, Chip the Wolf tries to trick kids to get their cereal. He often makes fake cookies to distract them. But he is always stopped! Chip the Wolf was actually introduced earlier in the UK, when Cookie Crisp launched there in 2002.
