Cereal Partners Worldwide facts for kids
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Joint Venture | |
Headquarters | Lausanne,
Switzerland
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Area served
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Worldwide (Excluding U.S. and Canada) |
Brands |
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Owners |
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Cereal Partners Worldwide S.A. is a company that makes many of your favorite breakfast cereals. It was started in 1991 by two big food companies: General Mills and Nestlé. They joined forces to create delicious cereals for people all over the world.
The company's main office is in Lausanne, Switzerland. They sell cereals in more than 130 countries. However, in the U.S. and Canada, General Mills sells its own cereals directly.
Many of the cereals sold by Cereal Partners Worldwide have the Nestlé brand name. Some of these cereals, like Cheerios, were first made by General Mills. Others, like Shredded Wheat and Shreddies, were once made by another company called Nabisco. In Australia and New Zealand, some cereals are sold under the Uncle Tobys brand. In 2022, Cereal Partners Worldwide also started selling some cereals with the General Mills brand.
This company is quite large! It makes about two billion US dollars each year. Around 4,000 people work for Cereal Partners Worldwide.
Popular Breakfast Cereals
Cereal Partners Worldwide makes many different kinds of breakfast cereals. Here are some of the popular ones you might know:
- Cheerios
- Honey Cheerios
- Chocapic
- Cookie Crisp
- Curiously Cinnamon
- Fitness
- Golden Grahams
- Golden Nuggets
- Lion Cereal
- Lucky Charms
- Nesquik
- Shreddies
- Frosted Shreddies
- Coco Shreddies
- Shredded Wheat
- Shredded Wheat Bitesize
- Trix