Cereal Partners Worldwide facts for kids

Quick facts for kids
Cereal Partners Worldwide

Headquarters	Lausanne, Switzerland
Area served	Worldwide (Excluding U.S. and Canada)
Brands	Nestlé Shreddies Cheerios
Owners	Nestlé (50%) General Mills (50%)

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand.

They have an annual turnover of about two billion US dollars, and a workforce of about 4,000 employees. The company is headquartered in Lausanne.

Products

Breakfast cereals produced by Cereal Partners include:

• Cheerios
  • Honey Cheerios
• Chocapic
• Cookie Crisp
• Curiously Cinnamon
• Fitness
• Golden Nuggets
• Lion Cereal
• Nesquik (cereal)
• Shreddies
  • Frosted Shreddies
  • Coco Shreddies
• Shredded Wheat
  • Shredded Wheat Bitesize

See also

In Spanish: Cereal Partners Worldwide para niños