Cereal Partners Worldwide facts for kids

Quick facts for kids
Cereal Partners Worldwide S.A.

Type	Joint venture
Headquarters	Lausanne, Switzerland
Area served	Worldwide (excluding U.S. and Canada)
Brands	Nestlé Shreddies Cheerios
Owners	Nestlé (50%) General Mills (50%)

Cereal Partners Worldwide S.A. is a company created by two big food companies, General Mills and Nestlé. They started it in 1990 to make breakfast cereals. This company sells cereals in over 130 countries around the world. Its main office is in Lausanne, Switzerland. General Mills sells cereals directly in the U.S. and Canada.

How Cereal Partners Started

Cereal Partners Worldwide, often called CPW, began in 1990. It was formed as a partnership between General Mills and Nestlé. Their goal was to make and sell popular breakfast cereals globally. This partnership helped them reach many more people.

Making Breakfast Cereals

CPW sells its cereals under the Nestlé brand name. Many of these cereals were first created by General Mills. Some cereals, like Shredded Wheat and Shreddies, were once made by another company called Nabisco. In Australia and New Zealand, some CPW products are sold under the Uncle Tobys brand.

Recent Changes in Branding

In 2022, CPW started selling some cereals under the General Mills brand. However, popular cereals like Trix still use the Nestlé brand. This shows how the company works with both parent brands.

Popular Cereals from CPW

Cereal Partners Worldwide makes many well-known breakfast cereals. Here are some of the cereals you might find:

• Cheerios
  • Honey Cheerios
• Chocapic
• Cookie Crisp
• Curiously Cinnamon
• Fitness
• Golden Grahams
• Golden Nuggets
• Lion Cereal
• Lucky Charms
• Nesquik
• Shreddies
• Shredded Wheat
• Trix

More Information

• Cereal Partners UK
• Nestlé Cereals website on Cereal Partners

See also

In Spanish: Cereal Partners Worldwide para niños