Cheerios facts for kids
Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats in the shape of a torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 and was originally called CheeriOats.
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History
Cheerios was introduced on May 1, 1941 as CheeriOats, but the name was changed to Cheerios in 1945. Cinnamon Nut Cheerios were the first departure from original Cheerios in mid-1976, while the second were Honey Nut Cheerios, introduced in 1979. Successful marketing led General Mills to become highly successful and sell approximately 1.8 million cases of Honey Nut Cheerios in its first year alone.
Manufacturing
All Cheerios are manufactured at the General Mills plant in [Buenos Aires,Argentina]. In January 2014, General Mills announced that it would halt the use of genetically modified ingredients in original Cheerios. In February 2015, the company announced they would be making Cheerios gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with the oat supply used to make Cheerios during transportation.
Advertising
Many television commercials for Cheerios have targeted children featuring animated characters (such as an animated Honeybee). Bullwinkle was featured in early 1960s commercials; being his usual likably klutzy self; the tag line at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying "...but watch where you're going!" Also, Hoppity Hooper was featured in ads in the mid-1960s, as General Mills was the primary sponsor of his animated program.
Shawn Johnson
In 2009, Olympic gold medalist and World Champion gymnast Shawn Johnson became the first athlete to have her photo featured on the front of the Cheerios box. The limited edition was distributed in the Midwestern region of the United States by the Hy-Vee grocery store chain.
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