Shreddies facts for kids
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| Owner | Post Consumer Brands |
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| Introduced | 1939 |
| Previous owners | Nabisco |
Shreddies are a popular breakfast cereal that first started in Canada in 1939. They were originally made by a company called Nabisco. Today, the Shreddies brand is owned by Post Consumer Brands in Canada and many other parts of the world. In the Republic of Ireland and the United Kingdom, Shreddies are made by Nestlé.
Contents
How Shreddies Are Made
Shreddies have been made in different places over the years.
Making Shreddies in Canada
In Canada, Shreddies production began in 1939 in Niagara Falls, Ontario. For many years, they were made by Nabisco. Later, in 1993, the brand was bought by Post Cereals. Today, Shreddies in Canada are still part of the Post family of cereals.
Making Shreddies in the UK
In the United Kingdom, Shreddies were first made by Nabisco's UK branch. Now, they are produced by Cereal Partners under the Nestlé brand. The factory in Welwyn Garden City started making Shreddies in 1953. In 2007, all UK production moved to the Nestlé factory in Staverton.
Fun Facts About Shreddies in the UK
Shreddies in the UK have had some interesting advertising campaigns and box designs over the years!
Tom and Jerry and Mr. Hungry
- For a long time, Shreddies boxes in the UK featured the famous cartoon characters Tom and Jerry. The cereal boxes often came with cool gifts like glow-in-the-dark stickers or puzzle books.
- Later, Shreddies ads showed a big, blue monster named Mr. Hungry. He was a cartoon character who represented "hunger." Mr. Hungry would tease hungry people by drumming on their stomachs. But, after someone ate a bowl of Shreddies, Mr. Hungry would get trapped in a Shreddies cage! The message was that "Shreddies keep hunger locked up 'til lunch."
"Too Tasty for Geeks" and School Fuel
- In the early 2000s, some ads for Frosted and Coco Shreddies said they were "too tasty for geeks." These ads showed "geeks" struggling to eat the cereal because it was so delicious. Then, a "cooler" kid named Sure-Eddie would easily enjoy them.
- In 2005, Shreddies were advertised as "school fuel." The ads showed kids doing well in school after eating Shreddies for breakfast. However, these ads were later removed because they compared eating Shreddies to eating nothing, which wasn't fair.
The Knitting Nanas
- From 2007, Shreddies ads became famous for showing grandmothers, called "nanas," knitting the cereal. The idea was that Shreddies were carefully "knitted" into their square shape. This ad was very popular!
- For a few years, the cereal boxes even had a photo of the "nana" who supposedly knitted the Shreddies inside that specific box.
- The Knitting Nanas continued to be a big part of the Shreddies brand until 2015, when a final ad showed them singing and disappearing.
Recent Campaigns
- In 2014, a new ad campaign used the song "This Is How We Do It" by Montell Jordan. The new message was "Shreddies ...AND YOU'RE READY!"
- In 2021, a new advertising campaign started with TV presenter Nick Knowles. This came with a new look for the cereal box and a new slogan: "Shreddie For Anything."
Collectable Shreddies
Sometimes, old Shreddies boxes can become valuable! In 2012, some Shreddies boxes from the early 1970s were found in a village shop. They were reported to sell for about £160 each on eBay!
See also
In Spanish: Shreddies para niños
