Dairylea (cheese) facts for kids
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| Type | Cheese |
|---|---|
| Owner | Mondelēz International |
| Country | United Kingdom |
| Introduced | 1950 |
| Markets | UK and Ireland |
Dairylea is a popular brand of processed cheese products. It is made by a company called Mondelēz International. You can find Dairylea in the Republic of Ireland, the United Kingdom, and Australia. It has been a favorite snack for many years.
Contents
What is Dairylea?
Dairylea is usually a thick, soft, spreadable cheese. It's known for its creamy taste. The brand became famous for its fun slogans. One popular slogan was "Kids will eat it until the cows come home!" Another well-known one was "Kids will do anything for the taste of Dairylea." Many TV adverts in the UK showed children trading toys or doing dares to get Dairylea Triangles.
How Dairylea is Made
For many years, Dairylea has been made in Belgium. The main factory is located near the city of Namur. This factory also makes Philadelphia cream cheese.
Dairylea Products You Can Enjoy
Dairylea comes in many different forms. The classic Dairylea spread is sold in a plastic tub. Dairylea triangles come in a round cardboard 'wheel'. When you open it, you find individual foil-wrapped cheese portions.
Here are some other popular Dairylea products:
- Dairylea Slices: These are single slices of processed cheese, similar to Kraft Singles.
- Dairylea Strip Cheese: These are strips of cheese, often shaped like string cheese.
- Dairylea Dunkers: These snacks come with cheese spread and things to dip, like breadsticks, tortilla chips, or Ritz Crackers.
- Dairylea Lunchers: These are popular for lunchboxes. They include crackers, processed cheese, and slices of ham or chicken.
- Dairylea Snackers: Similar to Lunchers but without meat. They often come with mini Oreos or mini chocolate chip cookies.
- Dairylea Filled Crackers: Crackers that already have cheese filling inside.
Over the years, some Dairylea products have been stopped. These include:
- Dairylea Rippers
- Dairylea Double Dunkers (which had two different dips)
- Dairylea Dunkers Fromage Frais (strawberry yogurt with biscuits)
- Dairylea Tri-Bites (cheese triangles sealed in wax, like Babybel)
- Different types of Dairylea Lunchables, including pizza, hotdogs, and chicken burgers.
Dairylea also offers a 'Dairylea Light' product. This version has less fat. The company believes Dairylea helps children enjoy cheese more. In Italy, Dairylea is known by a different name, Susanna.
The Story of Dairylea
Dairylea triangles were first introduced in 1950.
In the early 2000s, Dairylea Lunchables were advertised as being "full of good stuff." However, some people pointed out that the product had high amounts of salt and certain fats. The company changed the recipe in 2007 to reduce the salt and fat content. Even after these changes, the claim "full of good stuff" was not allowed by the UK's Advertising Standards Authority.
