Dairylea (cheese) facts for kids
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| Type | Cheese |
|---|---|
| Owner | Mondelēz International |
| Country | United Kingdom |
| Introduced | 1950 |
| Markets | UK and Ireland |
Dairylea is a popular brand of processed cheese products. It is made by a company called Mondelēz International. You can find Dairylea in countries like Ireland, the United Kingdom, and Australia.
Contents
What is Dairylea?
Dairylea is usually a thick, soft cheese spread. It has a mild cheese flavor. In the past, Dairylea used fun slogans in its TV adverts. One slogan was "Kids will eat it until the cows come home." Another was "Kids will do anything for the taste of Dairylea." These adverts often showed children trading toys or doing dares to get Dairylea Triangles.
How Dairylea is Made
For many years, Dairylea has been made at a special factory. This factory belongs to Mondelez International. It is located in Namur, which is in the south of Belgium. The factory also makes another well-known product, Philadelphia cream cheese. It is easy to reach the factory because it is near a main motorway.
Different Dairylea Products
Dairylea comes in several forms. The classic Dairylea spread is sold in a plastic tub. Dairylea triangles come in a round cardboard package. When you open it, you find individual foil-wrapped portions of soft cheese. There is also a 'Dairylea Light' version. This product has less fat than the original. The company believes Dairylea helps children enjoy eating cheese more.
A Look Back at Dairylea's History
Dairylea triangles first appeared in 1950. In the early 2000s, Dairylea Lunchables were advertised as being "full of good stuff." However, some people were concerned because the product had high amounts of salt and saturated fats.
In 2007, the recipe was changed. The amount of salt was reduced by 9%. The saturated fat content was also lowered by 34%. Despite these changes, the claim "full of good stuff" was later stopped by the UK's Advertising Standards Authority. The company stated that the salt in Lunchables had been cut by a third between 2005 and 2007.
Sponsorships
In the late 1990s, Dairylea Dunkers sponsored a sports event. They supported the 1999–2000 British Basketball League season. This was part of the British Basketball League.
See also
