Denny's facts for kids
Logo since April 2, 2019
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Corporate headquarters in downtown Spartanburg, South Carolina, in July 2012
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Trade name
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Denny's |
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Formerly
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Danny's Donuts Danny's Coffee Shops Denny's Coffee Shops |
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| Traded as | NASDAQ: DENN Russell 2000 Component |
| Industry | Restaurants |
| Genre | Diner |
| Founded | 1954 (as Danny's Donuts) in Lakewood, California, U.S. |
| Founders | Harold Butler Richard Jezak |
| Headquarters | Spartanburg, South Carolina, U.S. |
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Number of locations
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1,602 |
| Revenue |  US$$541.39 million (2019) |
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Operating income
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 US$164.98 million (2019) |
| US$117.41 million (2019) |
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| Total assets | US$460.387 million (2019) |
| Total equity | −US$138.064 million (2019) |
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Number of employees
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3,110 (2020) |
Denny's Corporation (also known as Denny's Diner on some of the locations' signage) is an American table service diner-style restaurant chain. It operates over 1,700 restaurants in many countries.
Contents
Description
Originally opened as a coffee shop under the name Danny's Donuts in Lakewood, California, Denny's was known for always being open and serving breakfast, lunch, and dinner 24 hours a day. Denny's did not close on holidays and nights, except where required by law. Many restaurants are located near freeway exits, bars, and in-service areas.
Denny's started franchising in 1963, and most Denny's restaurants are now franchisee-owned. Franchise agreements require 24/7 service in most locations. Because of the impact of the COVID-19 pandemic on the restaurant industry in the United States, many Denny's had to close for the first time and may now have limited hours of operation.
History
Denny's was founded by Harold Butler and Richard Jezak in 1953, who opened Danny's Donuts in Lakewood, California, in 1954. In 1956, a year after Jezak departed from the six-store chain, Butler changed the concept, shifting it from a donut shop to a coffee shop with store No. 8. Danny's Donuts was renamed Danny's Coffee Shops and changed its operation to 24 hours. During the 1950s, Los Angeles architects Armet & Davis created a new prototype building with a boomerang-shaped roof that became a model for stores built nationwide. They also designed a second prototype in 1965 with a zigzag shingled roof. These designs enabled Googie architecture to spread across America. Many Denny's locations were built near freeway offramps, leading to increasingly larger signage. In 1959, Butler changed the name from Danny's Coffee Shops to avoid confusion with the Los Angeles restaurant chain Coffee Dan's to Denny's Coffee Shops. In 1961, Denny's Coffee Shops was renamed Denny's. The business continued to expand, and by 1981, there were over 1,000 restaurants in all 50 U.S. states. The company absorbed many of the old Sambo's restaurants and used their mid-century design in some of their restaurants. In 1977, Denny's introduced the still-popular Grand Slam breakfast. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. All but six Denny's closed for the first time ever on Christmas 1988; many restaurants were built without locks, and some had reportedly lost their keys.
Denny's main offices were in La Mirada, California, until 1989. At that time, the office was first moved to Irvine, California, and subsequently moved to the Spartanburg, South Carolina headquarters of the parent company Trans World Corporation (TW Corporation) that acquired Denny's in 1987. In 1992, private equity firm, Kohlberg Kravis Roberts acquired a 47% interest in TW Corporation, later known as The Flagstar Companies, and encouraged the company to sell non-core businesses. On July 12, 1997, Flagstar, Denny's parent company, filed for Chapter 11 bankruptcy. Eventually, Denny's operations dominated the parent company to such an extent that The Flagstar Companies changed its name again to Denny's Corporation. It trades on the NASDAQ under the DENN symbol.
From 1990 through 1996, Denny's offered a free meal to anyone on their birthday. The offer included limited meal options from a special birthday menu. The promotion began in the 1990s, though occasionally, individual franchises had offered it before that time. Because too many people went to Denny's more than once on their birthdays, the management had to restrict the rules to only one meal per person, per birthday, only on the actual birthday, with proof of legal birth date required, such as a driver's license, other photo ID, or a birth certificate. Since 2009, the restaurant chain has offered a free Birthday Build-Your-Own Slam on the customer's birthday.
In 1994, Denny's began renovating its stores with a lighter color scheme; select locations also began serving Baskin-Robbins ice cream for a short time. Houston, Texas, was the test market for the chain-wide renovation.
Denny's opened its first restaurant in Australia in December 1982, in the suburb of Forest Hill, Melbourne. The Australian franchise was owned by Ansett Australia and expanded into other states throughout the 1980s. However, changing tastes of the Australian consumer led to the sale of the chain in 1989 and its closure shortly after that.
Denny's Diner prototype
Some Denny's restaurants employ the "diner" concept, using modular buildings resembling classic 1950s diners. In May 1997, the first Denny's Classic Diner was opened in Fort Myers, Florida. The diner concept was created by Ron, Marcia, Marc, and Todd York, the principals of Denny's Franchisee SWFRI, Inc. Today, there are about 40 Denny's Diners in the United States. Additionally, several diners resemble modular buildings but are actually stick construction.
Domestic and international growth
In July 2010, Denny's presence in the United States saw a major expansion when Pilot Flying J started opening Denny's locations inside their Flying J-branded truck stop locations. 123 Pilot Flying J conversions were eventually completed.
In June 2012, Denny's opened a location in the Las Américas International Airport, its first location in an airport and its first in the Dominican Republic. In July 2012, Denny's announced it had signed an agreement with a franchisee to open 50 restaurants in southern China over 15 years, beginning in 2013. This makes it Denny's largest international development deal at that time. However the deal was cancelled before any restaurants opened.
On August 29, 2014, Denny's opened its first location in New York City, with some patrons waiting as long as two hours before its official opening to eat there. Located in Lower Manhattan, the location is designed to be more upscale than the typical Denny's, serves alcohol, and offers a location-exclusive $300 Grand Cru Slam, which is the standard Grand Slam Breakfast served with a bottle of Dom Pérignon. It closed in January 2018.
In November 2017, it was announced that Denny's was to open its first UK restaurant in Swansea in December 2017 as part of Parc Tawe's 15 million redevelopment scheme, occupying a 4,000 sq ft unit. The restaurant opened on Christmas Day 2017 for the homeless people in the city of Swansea, although the official opening to the general public was on December 27.
At the end of 2023 there were 1,602 Denny's restaurants. With the company owning and operating 66 with the remaining 1,582 under a franchising model; 1,445 of Denny's 1,602 restaurants are located in the United States (including the District of Columbia), 84 in Canada, 15 in Mexico, 15 in Puerto Rico, 10 in Philippines, 7 in New Zealand, 6 in Honduras, 5 in the UAE, 2 in Guatemala, 3 in Costa Rica, 2 in Guam, 3 in El Salvador, 1 in Curaçao and 1 in the United Kingdom. Denny's previously had a location in Chile.
There are also about 578 Denny's restaurants in Japan operated independently under a license by a subsidiary of Seven & I Holdings since 1984. The first Denny's restaurant in Japan opened on the first floor of the Ito-Yokado in Kamiōoka (ja:上大岡), Kōnan-ku, Yokohama, Kanagawa Prefecture on April 27, 1974, however, it closed on March 20, 2017, on account of the demolition of the building of Ito-Yokado.
Health inspection records
In October 2004, Dateline NBC aired a segment titled "Dirty Dining", in which the ten most popular family and casual dining chains in the United States were examined: Applebee's, Bob Evans, Chili's, Denny's, IHOP, Outback Steakhouse, Red Lobster, Ruby Tuesday, TGI Friday's, and Waffle House. As part of the segment, the producers examined the health inspection records for 100 restaurants over 15 months and totaled all of the critical violations that could result in adverse effects on the customers' health. Denny's had the fewest violations, averaging fewer than one violation per restaurant. Denny's attributes this relative success to its adherence to the principles of Hazard Analysis and Critical Control Points.
Animal welfare efforts
Denny's had worked with the Humane Society of the United States to address animal welfare issues. In 2008, Denny's began switching to cage-free eggs.
In 2012, the company announced it would work with its suppliers to avoid keeping pigs in gestation crates. However, the company removed its initial commitment and is now facing a public awareness campaign (itsdinertime.com). In 2024, the Humane Society of the United States filed a shareholder proposal requesting that the company reinstate its deadline to eliminate gestation crates from its supply chain.
See also
In Spanish: Denny's para niños
- List of pancake houses
