Dorset Cereals facts for kids
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| Division | |
| Industry | Food processing |
| Founded | 1989 |
| Founder | Terry Crabb |
| Headquarters | Poole, Dorset, England |
| Products | Breakfast cereals |
| Owner | Associated British Foods |
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Number of employees
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100+ |
| Parent | ABF Grain Products Limited |
Dorset Cereals is a British company that makes popular breakfast foods. They are known for their muesli, porridge, and granola. The company started in 1989 in Poole, a town in Dorset, England. Today, their products are sold in more than 70 countries around the world.
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How Dorset Cereals Started
Dorset Cereals was founded by a person named Terry Crabb. He began making cereals in his garage back in 1989. Over the years, the company grew quite a lot. They became especially successful at selling their products to other countries.
In 2000, Dorset Cereals moved into a special factory. This factory was built to look like a barn and was located in a place called Poundbury. Later, in 2012, a larger food company called Associated British Foods bought Dorset Cereals. They paid £50 million for the company. Dorset Cereals is now part of a bigger group called 'The Jordans, Dorset & Ryvita Company'. In 2018, the production moved to Poole.
The company also runs special awards. These are called the Dorset Cereals B&B Awards. They celebrate the best bed and breakfast places in the United Kingdom.
What Products They Make
Dorset Cereals makes its breakfast products, like muesli, porridge, and granola, in its factory. They try to use ingredients from the United Kingdom. For example, they get British oats, spelt, and wheat flakes. About 80% of all their ingredients come from farms in the UK.
About Sugar in Products
A group that works for healthier food, called Action on Sugar, has talked about the amount of sugar in some Dorset Cereals products. They also mentioned that Dorset Cereals does not use a special color-coded label on the front of their packs. This type of label is suggested by the Department of Health in the UK to show how much sugar, fat, and salt is in food.
Dorset Cereals responded to this. They said that most people who eat their muesli understand that dried fruits, nuts, and seeds naturally contain some sugars and fats. However, they also explained that these ingredients are very good sources of fiber and whole grains. They also provide important vitamins and minerals.
Awards and Recognition
Dorset Cereals has received several awards for its work. In 1999, they won a Queen's Awards for Enterprise. This award was for their success in selling products to other countries.
In 2015, the company also got second place in 'The Dieline' awards. These awards are for companies that have great packaging designs. Dorset Cereals products have also won several Great Taste Awards. These awards celebrate delicious food and drink products.
