Drinks Americas facts for kids
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Drinks Americas is an American company that sells and distributes different kinds of drinks. Based in Wilton, Connecticut, the company is known for partnering with celebrities to create and market beverages. They sell both alcoholic and non-alcoholic drinks around the world.
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Celebrity Drink Brands
A big part of Drinks Americas' business is working with famous people. They help develop, market, and sell drinks that are connected to a celebrity's name or image.
Trump Super Premium Vodka
In 2006, Drinks Americas launched a new drink with businessman and future U.S. President Donald Trump. It was called Trump Super Premium Vodka. The brand's slogan was "Success Distilled."
When the drink first came out, Donald Trump said on the TV show Larry King Live that he wanted it to be more successful than the popular Grey Goose brand.
The brand even expanded to Russia in 2007. A year later, new flavors like raspberry, grape, and orange were introduced. However, the vodka did not sell as well as expected in the United States. It was discontinued in the U.S. in 2011, though it continued to be sold in other places like Israel.
Dr. Dre's Drink Line
In 2007, Drinks Americas made a deal with the music company Interscope Geffen A&M Records. This led to a partnership with famous music producer and rapper Dr. Dre in 2008. The plan was to create a new line of drinks, both alcoholic and non-alcoholic, with Dr. Dre's name on them.
Other Drinks and Products
Besides celebrity brands, Drinks Americas sells a variety of other beverages.
Soft Drinks
The company distributes drinks for the Newman's Own brand. These include sparkling fruit juices, flavored waters, and teas.
Rheingold Beer
Drinks Americas bought the Rheingold Beer brand in 2005. For many years, Rheingold was a popular beer in the New York area. In 2010, the company started selling it in more states, including Connecticut, New Jersey, and Pennsylvania.
Other Brands
The company also owns and sells other drinks from around the world. These include:
- Damiana Liqueur and Aguila Tequila from Mexico
- Cohete Rum Guarana from Panama
- Old Whiskey River Bourbon, a brand connected to singer Willie Nelson
- Caso BoMargo Wines
What are Trademarks?
A trademark is a unique name or symbol that a company uses for its products. This prevents other companies from using the same name. Drinks Americas holds trademarks for many of its product names, such as TKO, Success Distilled, and Cohete.
