Edeka Facts for Kids

Quick facts for kids
Edeka Gruppe
Edeka Zentrale AG & Co. KG
Edeka Group

Type	Private
Industry	Retail
Founded	1907; 118 years ago (1907) in Leipzig, Germany
Headquarters	Hamburg , Germany
Area served	Europe
Key people	Markus Mosa (CEO) Gert Schambach Reinhard Schütte
Services	Cash & carry supermarket/warehouse club, convenience/forecourt store, discount store, electronics specialty, home improvement, hypermarket/supercenter/superstore, other specialty, supermarket
Revenue	US$67.1 billion (2019)
Net income	US$380.8 million (2019)
Total assets	US$8.844 billion (2019)
Total equity	US$2.252 billion (2019)
Number of employees	381,000 (2019)

The Edeka Group is the largest German supermarket company. As of 2017, it sold about 20% of all groceries in Germany. It started in 1907.

Today, Edeka is made up of many independent supermarkets. These stores work together under one main company. This main company is called Edeka Zentrale AG & Co KG. Its main office is in Hamburg.

There are about 4,100 stores with the Edeka name. These stores range from small corner shops to very large supermarkets. In 2007, Edeka bought most of the Plus discount stores. These stores then became part of Edeka's Netto brand. By 2018, this meant about 4,200 Netto stores. In total, Edeka had 13,646 stores across all its brands by the end of 2017.

Edeka's Story: How It Grew
- After World War II
- Famous Christmas Commercial
Edeka Store Names
See also

Edeka's Story: How It Grew

Edeka started in 1907. It was a group for small shop owners. They worked together to buy goods. This helped them get better prices. The group was first called E.d.K. This stood for "Purchasing Cooperative of Colonial Goods Retailers". It was in the Hallesches Tor district of Berlin. But the group was officially founded in Leipzig.

In 1911, the name changed to Edeka. This was a shorter, easier way to say E.d.K. A special bank, the Edekabank, was started in 1914. By 1923, Edeka had a central system for bills. This made things easier for all the stores.

After World War II

After the Second World War, Edeka had to rebuild its stores. The main office moved to Hamburg. In 1972, the way Edeka was set up changed. It formed twelve regional companies. The main company and the Edekabank also changed. They became a type of public company.

In 2001, Edeka created its own brand of products. This brand is called Gut & Günstig. From 2003 to 2012, Edeka worked with another large store, Globus.

Famous Christmas Commercial

In 2015, Edeka made a very popular TV commercial. It was for Christmas and called #heimkommen. The ad was about a lonely grandfather. He wanted to see his family for Christmas. This ad was meant for people in Germany. But it became famous all over the world. By December 2015, it had over 43 million views online. By June 2019, it had nearly 62 million views.

In 2018, Edeka started working with Telekom Germany. They launched a new mobile phone brand called Edeka smart. This replaced an older partnership with Vodafone.

Edeka Store Names

Edeka has many different types of stores. They have different names depending on their size and what they sell.

Edeka's Own Brands

Bringmeister – This is an online grocery delivery service.
nah und gut ("close and good") – These are smaller stores. They are usually less than 400 square meters (about 4,300 sq ft). You often find them in smaller towns.
EDEKA aktiv markt ("active mart") – These are mostly private supermarkets. They are between 400 and 800 square meters (about 4,300 to 8,600 sq ft). They are often in neighborhoods or villages.
EDEKA neukauf – These stores are between 800 and 2,000 square meters (about 8,600 to 21,500 sq ft). They can be run privately or by Edeka directly.
EDEKA – Many "aktiv markt" and "neukauf" stores have been renamed simply "EDEKA". This is common in regions like EDEKA Minden-Hannover and EDEKA Nord.
EDEKA center (E-Center) – These are very large supermarkets, like hypermarkets. They are between 2,000 and 5,000 square meters (about 21,500 to 54,000 sq ft).
EDEKA C&C Großmarkt (Mios) – These are "cash & carry" stores. Businesses can buy large amounts of goods here.
EDEKA Großverbraucherservice – This service is for other businesses.

Other Stores in the Edeka Group

Some stores belong to the Edeka Group but have different names:

SPAR – Edeka owns SPAR stores only in Germany.
Netto Marken-Discount – These are discount stores. They sell products at lower prices.
Marktkauf – These are very large hypermarkets. You find them mostly in western Germany.
diska – This is a discount store brand. It belongs to EDEKA Nordbayern-Sachsen-Thüringen.
NP. – This is another discount store brand. It belongs to EDEKA Minden-Hannover.

Past Brands

Some store names that Edeka used to have are:

aktiv discount – These stores were later changed to E-Center or EDEKA.
Reichelt (later EDEKA Reichelt) – These were mainly in Berlin and some parts of Brandenburg.
Treff 3000 – These discount stores were changed to Netto Marken-Discount or EDEKA.

Edeka also used to own stores in Denmark. But these were sold in 2009.

Edeka also runs other companies that help its stores. For example, the Edekabank helps with money matters.