Fruitopia facts for kids
The original Fruitopia logo
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| Type | Fruit-flavored drink |
|---|---|
| Manufacturer | Minute Maid (The Coca-Cola Company) |
| Country of origin | United States |
| Introduced | 1994 |
| Discontinued | 2003 (United States only) |
| Flavor | Strawberry Passion Awareness, Kiwiberry Ruckus, Beachside Blast Fruit, Blueberry Watermelon Wisdom, Orange Undercurrent, Tangerine Wavelength, Raspberry Psychic Lemonade, Fruit Integration, Cherry Vanilla Groove |
Fruitopia was a popular fruit-flavored drink launched in 1994 by The Coca-Cola Company's Minute Maid brand. It was made for teenagers and young adults. The idea for Fruitopia came about because other flavored drinks, like Snapple, were doing very well.
Fruitopia became very popular in the mid-1990s. However, its sales started to slow down by the end of the decade. In 2003, Fruitopia was mostly stopped in the United States. But you can still find Fruitopia as a juice brand in Canada and Australia. Some of its flavors were even brought back under the Minute Maid name. You can still find Fruitopia drinks in some McDonald's restaurants in the United States today.
Contents
How Fruitopia Started
Fruitopia was a special project for Coca-Cola's marketing boss, Sergio Zyman. The company spent about $30 million to advertise Fruitopia when it first came out. This helped the drink quickly become very popular in the mid-1990s.
Time magazine even called Fruitopia one of the top 10 new products of 1994. The drink was also mentioned on the famous cartoon show The Simpsons.
Popular Flavors and Where to Find Them
The most well-known Fruitopia flavor was Strawberry Passion Awareness. You could find this flavor at drink fountains and even at McDonald's. Coca-Cola worked hard to sell Fruitopia in many places. Fruitopia vending machines also appeared in schools and college campuses. Sometimes, they were even used instead of soda machines.
Besides Strawberry Passion Awareness, other popular flavors included The Grape Beyond, Tangerine Wavelength, and Beachside Blast. There were even more flavors available in the UK. In 1995, Fruitopia also launched fruit teas like Born Raspberry and Peaceable Peach.
Around 1996, Coca-Cola changed some Fruitopia flavors. They added new ones, like Banana Vanilla Inclination. They also renamed some, such as Citrus Consciousness, which became Citrus Excursion.
Fruitopia Ads
Fruitopia television advertisements were known for their cool animation. They showed colorful fruit spinning in patterns, like a kaleidoscope. The ads also used poetic sayings that sounded like ideas from the 1960s. Music for some ads came from bands like the Muffs and Cocteau Twins.
Here is an example of what an ad might say:
there is a wonderful
person inside you who
is dying to get out.
please drink a
raspberry
psychic lemonade
for him/her.
Fruitopia's main slogan was: "Fruitopia: for the mind, body, and planet."
Why Sales Slowed Down
By the late 1990s, Fruitopia was not making much money. In 2003, the Fruitopia line was mostly stopped in the United States. Some of its flavors were then sold under the Minute Maid name. Minute Maid is the world's largest juice brand. It was a big reason why Fruitopia's sales struggled.
A similar thing happened with PepsiCo. They had a drink called Fruit Works, which was like their version of Snapple. But they replaced it with their popular Tropicana brand.
See also
- Snapple
- OK Soda
