McDonald's facts for kids
|Genre||Fast food restaurant|
|Founded||May 15, 1940San Bernardino, Californiain|
|Founders||Richard and Maurice McDonald (1st restaurant)
Ray Kroc (Founder of the McDonald's Corporation)
Number of locations
|38,695 restaurants (2019)|
|Revenue||US$21.076 billion (2019)|
|US$9.070 billion (2019)|
|US$6.025 billion (2019)|
|Total assets||US$32.811 billion (2018)|
|Total equity||−US$6.258 billion (2018)|
Number of employees
|approx. 210,000 (2018 (1.9 million if franchised is included in 2015))|
McDonald's has over 36,000 stores in 119 countries and territories, the second-most stores out of all fast food chains worldwide behind only the submarine sandwich chain Subway. They serve almost 54 million people each day.
The first McDonald's restaurant was opened by Richard and Maurice (Mac) McDonald in 1940. It was located on Route 66 in San Bernardino, California. The McDonald brothers later sold their company to Ray Kroc in Des Plaines, Illinois.
McDonald's restaurants mainly serve hamburgers, cheeseburgers, chicken nuggets, burgers, French fries, breakfast items, soft drinks, milkshakes and desserts. They also have options such as salads, apples, milk, and Snack Wraps on the menu. And kids meals are available too.
In Australia, they sell the Frozen Coke, which is very popular.
More McDonald's food is sold in the United States than in any other area, which means that it is McDonald's largest market. Europe is McDonald's second largest market. The restaurants are either operated directly by McDonalds or more often by a franchisee, where the business is owned and operated by someone else to the standards set by McDonald's and with support from the McDonald's company. The company provides a central source of supply for food items and standardized menu.
Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California (at ) on May 15, 1940. The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that their predecessor White Castle had put into practice more than two decades earlier. The original mascot of McDonald's was a chef hat on top of a hamburger who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. The mascot, clown Ronald McDonald, was introduced in 1965. He appeared in advertising to target their audience of children.
On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to be renewed. By September 13, McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was favored a U.S. trademark.
The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955. This was in fact the ninth opened McDonald's restaurant overall, although this location was destroyed and rebuilt in 1984. In 1961, Kroc purchased the McDonald brothers' equity in the company and began the company's worldwide reach. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry.
Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has made it a frequent topic of public debates about obesity, corporate ethics, and consumer responsibility.
Size of company
McDonald's is the world's second largest fast food chain and a worldwide corporation. It is second only to Subway. McDonald's can be found in 119 countries and territories around the world. They serve almost 54 million people each day. More McDonald's food is sold in the United States than in any other area, which means that it is McDonald's largest market. Europe is McDonald's second largest market.. The restaurants are either operated directly by McDonalds or more often by a franchisee, where the business is owned and operated by someone else to the standards set by McDonald's and with support from the McDonald's company. The company provides a central source of supply for food items and standardized menu.
Types of restaurants
Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield, Manchester in 1986.
In some countries, "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, located mostly in downtown districts, that offer a "Walk-Thru" service in place of Drive-Thru.
McCafé is a café-style accompaniment to McDonald's restaurants and is a concept created by McDonald's Australia (also known, and marketed, as "Macca's" in Australia), starting with Melbourne in 1993. As of 2016, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania, there are McCafés in every restaurant, with the rest of the states quickly following suit. After upgrading to the new McCafé look and feel, some Australian restaurants have noticed up to a 60 percent increase in sales. At the end of 2003, there were over 600 McCafés worldwide.
"Create Your Taste" restaurants
From 2015–2016, McDonald's tried a new gourmet burger service/restaurant concept based on other gourmet restaurants such as Shake Shack and Grill'd. It was rolled out for the first time in Australia during the early months of 2015 and expanded to China, Hong Kong, Singapore, Arabia and New Zealand, with ongoing trials in the US market. In dedicated "Create Your Taste" (CYT) kiosks, customers could choose all ingredients including type of bun and meat along with optional extras. In late 2015 the Australian CYT service introduced CYT salads.
After a person had ordered, McDonald's advised that wait times were between 10–15 minutes. When the food was ready, trained crew ('hosts') brought the food to the customer's table. Instead of McDonald's usual cardboard and plastic packaging, CYT food was presented on wooden boards, fries in wire baskets and salads in china bowls with metal cutlery. A higher price applied.
In November 2016, Create Your Taste was replaced by a "Signature Crafted Recipes" program designed to be more efficient and less expensive.
Some locations are connected to gas stations/convenience stores, while others called McExpress have limited seating and/or menu or may be located in a shopping mall. Other McDonald's are located in Walmart stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops.
In Sweden, customers who order a happy meal can use the meal's container for a pair of happy goggles. The company created a game for the goggles known as "Slope Stars." McDonald's predicts happy goggles will continue in other countries. In the Netherlands, McDonald's has introduced McTrax that doubles as a recording studio; it reacts to touch. They can create their own beats with a synth and tweak sounds with special effects.
McDonald's playgrounds are called McDonald's PlayPlace. Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the US, with many more being constructed soon after.
In 2014, McDonald's in Europe used chicken meat which was produced by using genetically modified animal feed, which it had not done since 2001. Greenpeace states that McDonald's saves less than one Eurocent for each Chickenburger and goes down a path not desired by its customers.
Also, McDonald’s menu has now become a semi-icon as in a menu that has like a chicken burger. If that chicken burger looked different from the menu’s picture, that menu would be called “An McDonalds menu” as McDonalds has a small but strong reputation on having pictures on the menu that looks completely different from the actual thing.
The McDonald's most well-known mascot is clown Ronald McDonald. He lives in the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, The Fry Kids and other less-known mascots of the food chain.
As a result of the COVID-19 pandemic, McDonald's closed most seating and all play areas in its United States restaurants.
Restaurants in a number of countries including France, Italy, Spain, the United Kingdom and Republic of Ireland were temporarily closed. Some of these closed restaurants have now re-opened for drive-thru/delivery service only with menu limitations and spend caps. In other countries including Australia, Germany and Canada restaurants did not close but were limited to providing drive-thru, takeaway and/or delivery only.
McDonald's Australia was forced to close 11 Melbourne restaurants temporarily after staff came into contact with a delivery driver who tested positive for COVID-19.
The re-opening of McDonald's restaurants for drive-thru in the United Kingdom generated significant queues of traffic throughout the country.
McDonald's has restaurants in the following countries:
- Hong Kong
- Costa Rica
- Czech Republic
- Dominican Republic
- El Salvador
- Iceland (Changed to Metro)
- New Zealand
- Saint Lucia
- Saudi Arabia
- South Africa
- South Korea
- Sri Lanka
- United Arab Emirates
- United Kingdom
- United States
Images for kids
An American McDonald's in Mount Pleasant, Iowa, in June 2008; this is an example of the "new" look of American McDonald's restaurants.
A kiosk for placing orders at the Denton House McDonald's in New Hyde Park, on Long Island, New York
Fast food workers on strike outside of a McDonald's in St. Paul, Minnesota
Ray Kroc joined the chain in 1954 and built it into a global franchise, making it the most successful fast food corporation in the world.
The McDonald's-sponsored car of Jamie McMurray in 2016
A Ronald McDonald House collection box in Framingham, Massachusetts
Orlando, Florida, United States
Markham, Ontario, Canada
São Paulo, Brazil
Kosher-McDonald's in Ashkelon, Israel
Busan, South Korea
SM Mall of Asia, Pasay, Philippines
McDonald's Facts for Kids. Kiddle Encyclopedia.