Glaceau Smartwater facts for kids
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Glaceau Smartwater 20oz bottle
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| Owner | Energy Brands privately owned subsidiary of The Coca-Cola Company |
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| Introduced | 1996 (Americas); 2014 (UK); 2017 (India); 2018 (The Netherlands, Russia) |
| Markets | Australia, Brazil, Canada, Europe, India, Middle East, USA, UK, China |
| Ambassador(s) | Jennifer Aniston (2008–2020) Gal Gadot (2020–2022) Zendaya (2022-present) |
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. By 2016, it was one of the top five most sold brands of bottled water in that country with sales worth nearly $830 million in 2017.
The brand is also available in other countries, including Argentina, Australia, Brazil, Canada, Chile, China, Croatia, France, Hungary India, Malaysia, Romania, Serbia, Singapore, the United Arab Emirates, and the United Kingdom.
Product
Smartwater is manufactured by the process of distillation. This process removes most inorganic impurities, such as naturally dissolved minerals, but may let low boiling-point organic matter through. Afterwards, certain mineral electrolytes such as potassium, calcium and magnesium are added back. There are no known benefits of distilling potable water combined with the readdition of ingredients lost in this process. The Smartwater bottle (not the water itself) is used in ultralight backpacking because it's relatively light, strong, and compact, compared with other disposable water bottles.
Pack and variants
Globally, the brand has several variants introduced in 2017, such as Glaceau Smartwater Sparkling Green Apple, Lemon, and Berry & Kiwi. In 2020, four new combination flavors were introduced: Cucumber Lime, Strawberry Blackberry, Pineapple Kiwi, and Watermelon Mint.
Marketing and sponsorship
Starting in 2008, American actress Jennifer Aniston was the ambassador for the brand globally and was involved in a number of campaigns as the face of the product. She was succeeded in 2020 by Israeli actress Gal Gadot.
In June 2022, Zendaya was announced as the global brand ambassador of Glaceau SmartWater and the face of its new campaign "Smart Solutions: Global Water Challenge (GWC)".
The packaging featured an image of a fantail goldfish; earlier packagings featured an otter.
Smartwater was launched in India through its association with TED Talks India Nayi Soch as the official sponsor for property.
