Guaraná (Backus) facts for kids
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| Type | Soft drink |
|---|---|
| Manufacturer | Backus and Johnston Brewery |
| Related products | Viva |
Guaraná Backus is a popular soft drink from Peru. It gets its special taste from the guarana fruit. This drink is usually sold in plastic bottles that hold 500 ml of liquid.
What is Guaraná Backus?
Guaraná Backus is a type of guaraná beverage. This means it's a fizzy drink flavored with the guarana fruit. The guarana plant grows in the Amazon rainforest. Its seeds are known for having a lot of natural energy.
History and Growth
In 2007, Guaraná Backus was a smaller brand in the soft drink market. It held about 5% of all soft drink sales at that time. To help it grow, the company relaunched the drink. They gave it a new bottle design and a fresh label. They also introduced a "light" version for those who prefer fewer calories.
These changes worked very well. Just one year later, in 2008, the sales of Guaraná Backus increased a lot. Its sales went up by 49%, showing how popular the new look and options were.
Supporting Sports
Guaraná Backus has also been a sponsor for different sports events. The brand has supported national tournaments in windsurfing, taekwondo, and youth football. This helps young athletes and promotes a healthy, active lifestyle.
External links
- Backus web site (in Spanish)
