Heinz Baked Beans facts for kids
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Heinz baked beans on toast
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| Type | Canned food |
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| Owner | Kraft Heinz |
| Country | United States |
| Introduced | 1886 |
| Tagline | Beans Meanz Heinz created by Maurice Drake |
Heinz Baked Beans are a very popular type of baked beans made by the H.J. Heinz Company. In the United Kingdom, they have been known as "Heinz Beanz" since 2008. These tasty beans are enjoyed by many people around the world.
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The Story of Heinz Beans
Heinz Baked Beans were first sold in London in 1886. You could find them at a famous store called Fortnum & Mason. A few years later, in 1896, Heinz opened its first office outside the United States, right there in London.
Factories in the UK
The company built its first factory in the UK in 1905. It was in Peckham, a part of south London. Later, in 1919, a second factory opened in Harlesden, north-west London. After World War II, in 1946, production moved to a factory near Wigan. Then, in 1958, a brand new factory opened in Kitt Green, also near Wigan.
Beans During Wartime
During World War II, from 1941 to 1948, the UK government saw Heinz Baked Beans as a very important food. They were even part of the wartime rationing system. This meant people needed special coupons to buy them.
Kitt Green Factory Today
Today, the Heinz factory in Kitt Green is one of the biggest food factories in all of Europe. It makes more than one billion cans of food every single year! That's a lot of beans!
Famous Slogans and Ads
Heinz is also famous for its clever advertising. Their slogans have become very well-known.
Beanz Meanz Heinz
In 1967, Heinz started an advertising campaign with the slogan "Beanz Meanz Heinz." A creative advertising person named Maurice Drake came up with this catchy phrase. It quickly became one of the most famous advertising slogans in the United Kingdom. Maurice Drake once said he thought of it "over two pints of beer" in a pub. He passed away in 2021 at 93 years old.
A Top Brand
In 1998, people in the United Kingdom voted for the brands they thought best represented the last 10 years of the millennium. Heinz Baked Beans was chosen as one of the top 12 brands!
Renaming to Heinz Beanz
In 2008, the company decided to shorten the name from "Heinz Baked Beans" to "Heinz Beanz." They said the old name was "a bit of a mouthful to pronounce."
Advertising Challenges
Sometimes, advertisements can face challenges. In 2016, Heinz had an ad campaign where people used empty bean cans as musical instruments. However, the Advertising Standards Authority banned it. They were worried it might encourage unsafe behavior.
How Heinz Beans Are Made
Making Heinz Baked Beans is a special process. First, raw haricot beans and tomato sauce are sealed inside the cans. Then, these cans are placed into very large pressure cookers. This cooking process makes the sauce thick and delicious. It also helps the beans stay fresh for a long time on the shelf.
Did you know that a standard 415-gram can of Heinz Baked Beans has about 465 beans inside? That's a lot of beans in one can!
The Beanz Museum
To celebrate their 150th anniversary, Heinz opened a special "Beanz Museum" in Covent Garden, London. It was a pop-up exhibit, meaning it was only open for a short time, from August 30 to September 1, 2019. The museum had fun, interactive displays that taught visitors all about the history of Heinz Baked Beans.
