John Lewis Christmas advert facts for kids
Screenshot of the 2022 advertisement
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| Agency | Adam and Eve |
|---|---|
| Client | John Lewis & Partners Waitrose & Partners |
| Language | English |
| Media | Television |
| Running time | 1:30 |
| Release date(s) | 10 November 2022 |
| Country | United Kingdom |
| Preceded by | An Unexpected Guest |
The John Lewis Christmas advert is a special TV commercial released every year by the British department store John Lewis & Partners. Since 2007, these adverts have become a big part of the Christmas countdown in the UK. They often get a lot of attention and praise when they come out. For a couple of years (2019-2020), the adverts also promoted Waitrose & Partners, which is another store.
The songs in these adverts are usually cover versions. This means they are new recordings of older, well-known songs by different artists. These songs often become very popular on the UK Singles Chart. Some famous artists who have had their music featured include Ellie Goulding, Lily Allen, and Tom Odell. In 2018, Sir Elton John was the first artist to both perform in and star in one of the adverts.
The advertising agency Adam & Eve/DDB in London has been creating these adverts since 2009. The popularity of the John Lewis adverts has also made other stores, like Sainsbury's and Marks & Spencer, create their own big Christmas campaigns.
Christmas Campaigns Over the Years
The John Lewis Christmas adverts tell different stories each year. Here's a look at some of them:
| No. | Title | Original air date |
|---|
Popular Songs from the Adverts
Many of the songs used in the John Lewis Christmas adverts have become popular hits. Here are some of them:
| Release date |
Title | Artists | Peak position |
|---|---|---|---|
| 23 November 2009 | "Sweet Child o' Mine" | Taken by Trees | 23 |
| 12 November 2010 | "Your Song" | Ellie Goulding | 2 |
| 11 November 2011 | "Please, Please, Please, Let Me Get What I Want" | Slow Moving Millie | 31 |
| 9 November 2012 | "The Power of Love" | Gabrielle Aplin | 1 |
| 10 November 2013 | "Somewhere Only We Know" | Lily Allen | 1 |
| 6 November 2014 | "Real Love" | Tom Odell | 7 |
| 6 November 2015 | "Half the World Away" | Aurora | 11 |
| 10 November 2016 | "One Day I'll Fly Away" | Vaults | 53 |
| 10 November 2017 | "Golden Slumbers" | Elbow | 29 |
| 8 February 1971 | "Your Song" | Elton John | 7 |
| 19 November 2019 | "Can't Fight This Feeling" | Bastille | 39 |
| 13 November 2020 | "A Little Love" | Celeste | 59 |
| 4 November 2021 | "Together in Electric Dreams" | Lola Young | DNC |
| 6 April 2017 | "All the Small Things" | Scott Bradlee's Postmodern Jukebox feat. Puddles Pity Party | DNC |
Awards and Recognition
In 2012, John Lewis received a top award at the IPA Effectiveness Awards. This award celebrates advertising campaigns that show how well their marketing has worked and how much it has helped the company.
