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Kevin Samuels
Kevin Samuels, 2019.png
Samuels in 2019
Born
Kevin Roshon Samuels

c. March 13, 1969
Oklahoma City, Oklahoma, U.S.
Died May 5, 2022(2022-05-05) (aged 53)
Atlanta, Georgia, U.S.
Occupation
  • Internet personality
  • image consultant
Children 1

Kevin Roshon Samuels (c. March 13, 1969 – May 5, 2022) was an American internet personality and image consultant. He rose to popularity in 2020 and was considered a polarizing figure based on his YouTube and Instagram live streams discussing modern society and relationships.

Early life and education

Kevin Samuels was born in Oklahoma City. He attended Millwood High School, and studied chemical engineering at the University of Oklahoma, but was not able to graduate due to having cancer at age 21. In a March 6, 2021 YouTube video, Samuels said he was 51 years old, placing his year of birth at 1969 or 1970, while news reports at the time of death report his age at 56 or 57, placing his year of birth at 1965 or 1966.

Career

Samuels worked in the marketing industry before started his own image-consulting firm in 2013. He accumulated 1.4 million subscribers on YouTube, 1.2 million followers on Instagram and thousands on several other online platforms like Twitter and TikTok. The New York Times wrote he built an image as a "plain-spoken, hypermasculine authority" who advocated for "strict gender roles" in which men assumed predominance.

Samuels gained traction in mainstream hip-hop culture, interviewing Nicki Minaj and T.I., whilst also making guest appearances on No Jumper, Joe Budden TV and VladTV. In 2022, Samuels made a cameo appearance on the television series Atlanta in the episode "Rich Wigga, Poor Wigga". In February 2022, Samuels appeared in a music video in which he acted as a therapist and dating coach for rapper Future on the single "Worst Day". He also interviewed popular Instagram models like Brittany Renner, and reality TV stars like Tommie Lee. Several prominent guests such as Minaj, Marlon Wayans, and Tamar Braxton showed support for his work.

Samuels' comments on men and women were sometimes controversial. In addition, he strongly criticized the black community for failing to meet traditional values. Samuels' critics decried him as being actively misogynoir, and a part of the Black manosphere, whereas his supporters defended him as an advocate for traditional values.

Personal life and death

Samuels was married and divorced twice. He had a daughter.

Samuels died on May 5, 2022, in his Atlanta apartment. According to a coroner's report obtained by TMZ, Samuels had hypertension, which contributed to his death.

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