Kind (company) facts for kids
 |
|
|
Trade name
|
Kind Healthy Snacks |
|---|---|
| Subsidiary | |
| Industry | Snack Foods |
| Fate | Acquired by Mars in 2020 |
| Founded | 2004 |
| Founder | Daniel Lubetzky |
| Headquarters |
,
U.S.
|
| Products | Snack Bars, Granola Bars, Granola |
| Revenue | US$5.0 billion |
| Parent | Mars, Incorporated |
Kind LLC, known as Kind Healthy Snacks, is a company that makes tasty and healthy snacks. It's based in New York City, USA. A person named Daniel Lubetzky started the company in 2004. Since 2020, Kind has been part of a bigger company called Mars Inc.
Contents
How Kind Snacks Started
Daniel Lubetzky created Kind in 2004. In its first year, the company made about $1 million! This showed that people really liked their healthy snacks.
Growing the Company
In 2008, a company called VMG Partners invested money in Kind. This helped Kind share its snacks with many more people. When VMG joined, Kind bars were sold in 20,000 places. Daniel Lubetzky's budget for giving out free samples was only $800 back then.
By 2009, the sampling budget grew to $800,000. Giving out free samples became a big part of how Kind told people about their snacks. In 2014, Daniel Lubetzky bought back all the shares from VMG.
Today, Kind bars are sold in over 150,000 stores across the United States. In 2014, the company sold more than 458 million bars and granola pouches. That was almost double their sales from 2013! The company now has about 500 employees.
In 2019, Kind bought another snack company called Creative Snacks. In 2020, Kind started making new products like frozen bars and chocolate clusters. Later in 2020, Kind also bought Nature's Bakery, another snack bar company.
The Kind Movement
Kind wants to build a community of people who choose to be kind. They call this the KIND Movement. In 2009, Kind started a program called "Do the Kind Thing." This program helps people turn their kind actions into support for good causes.
The Kind Movement includes doing kind acts, giving out #kindawesome cards, and supporting Kind Causes. So far, Kind has helped or celebrated over 1 million kind acts. Time magazine even called it a "New Way to Make a Difference."
Kind and Mars Inc.
In 2017, Mars Inc. bought a small part of Kind. This deal meant Kind was worth over $4 billion. In that same year, Kind's sales reached $718.9 million.
In November 2020, Mars announced that it would buy all of Kind. This deal was worth $5 billion. Now, Kind is fully owned by Mars Inc.
Kind Snack Products
Kind offers many different types of snacks. These include:
- Kind Fruit & Nut
- Kind Plus
- Kind Nuts & Spices
- Kind Healthy Grains Bars
- Kind Healthy Grains Clusters
- Strong & Kind
- Kind Breakfast
- Pressed by Kind
- Kind Frozen
In 2008, Kind launched "Kind Plus" bars. These bars have whole nuts and fruit, plus extra fiber and antioxidants.
In 2010, they made smaller "Kind minis" that have about 100 calories. In 2011, Kind started selling "Kind Healthy Grains Clusters" granola. This granola is made from a mix of five different grains.
In 2012, Kind introduced "Kind Nuts & Spices" bars. These bars are made with whole nuts and spices, and they have 5 grams of sugar or less. In 2013, Kind launched "Kind Healthy Grains granola bars."
In 2014, Kind released its first savory (not sweet) snack line called "Strong & Kind." These bars have 10 grams of protein and are made without soy or whey. "Kind Breakfast" bars were launched in 2016.
Also in 2016, Kind added new flavors to its nuts and spices and fruit and nut lines. One popular new flavor was Dark Chocolate Almond & Mint.
In countries where English is not the main language, the brand is called BE-KIND.
See also
- Energy bar
- Clif Bar
- Nature Valley
- Protein bar
