Kraft Singles facts for kids
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| Owner | Kraft Heinz |
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| Country | United States |
| Introduced | 1950 |
| Markets | Worldwide |
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| Type | Pasteurized prepared cheese product | ||||||
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| 60 kcal (251 kJ) | |||||||
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Kraft Singles are a well-known brand of processed cheese product. They are made and sold by the company Kraft Heinz. These cheese slices first came out in 1950.
What makes them special is that each "slice" is wrapped on its own. These aren't cut from a big block of cheese. Instead, they are formed separately during manufacturing.
Kraft Singles are labeled as "Pasteurized Prepared Cheese Product." This label changed over time. In 2002, the FDA (Food and Drug Administration) said Kraft could no longer use the old label. This was because Kraft changed an ingredient in the recipe. They added something called milk protein concentrate. This ingredient was not allowed under the old labeling rules. Kraft then updated the label to what it is today. Kraft Singles do not contain vegetable oil or other non-dairy fats.
A famous advertising campaign for Kraft Singles claimed that each slice had "5 oz of milk." This was meant to show they tasted better than other cheese slices. Some other brands used mostly vegetable oil and water. However, this ad campaign faced criticism. People thought it implied that each slice had as much calcium as a 5-ounce glass of milk. It also suggested more calcium than imitation cheese slices. In 1992, the Federal Trade Commission ordered Kraft to stop making these claims in their ads.
In Australia, the Kraft brand for cheese products changed in 2017. The company that took over Kraft's cheese products there, Bega Cheese, changed the name. They switched from "Kraft Singles" to "Dairylea Slices." This happened because Bega bought the rights to the Dairylea brand in Australia.
As of 2019, about 40 percent of homes in the United States still buy Kraft Singles. However, sales have stayed about the same.
Contents
History
How Kraft Singles Began
Kraft Singles were first introduced in 1950. They were called "Kraft De Luxe Process Slices" back then. At first, these slices were not wrapped individually.
The Invention of Individual Wraps
An American engineer named Arnold Nawrocki created a machine to wrap them one by one. This happened in August 1956. Even though Kraft Foods is famous for individually wrapped cheese, Arnold N. Nawrocki and the Clearfield Cheese Company started this idea. Kraft did not introduce their own individually wrapped cheese slices until 1965.
Recent Updates to Kraft Singles
In 2023, Kraft updated the packaging for Kraft Singles. The new design made the wrapper easier to open. In January 2024, Kraft also introduced three new flavors. These new flavors are Caramelized Onion, Jalapeño, and Garlic & Herb.
