Kraft Singles facts for kids
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| Owner | Kraft Heinz |
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| Country | United States |
| Introduced | 1950 |
| Markets | Worldwide |
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| Type | Pasteurized prepared cheese product | ||||||
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| 60 kcal (251 kJ) | |||||||
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Kraft Singles is a well-known brand of processed cheese product. It is made and sold by a company called Kraft Heinz. These cheese slices first came out in 1950.
Even though they look like slices cut from a big block of cheese, they are actually made individually. Each slice is wrapped on its own.
Contents
What are Kraft Singles?
Kraft Singles are a type of cheese product that is made in a special way. They are called "Pasteurized Prepared Cheese Product." This means they are made from real cheese, but also have other dairy ingredients added.
Why the Name Changed
For a while, Kraft Singles were called "Pasteurized Process Cheese Food." However, the Food and Drug Administration (FDA) is a government group that checks food labels. In 2002, the FDA told Kraft they could not use that name anymore.
This was because Kraft changed the recipe. They added something called milk protein concentrate. This is a part of milk, but it wasn't allowed under the old "cheese food" rules. So, Kraft changed the label to "Pasteurized Prepared Cheese Product" to follow the rules.
Kraft Singles do not contain any vegetable oil or other fats that don't come from dairy.
Advertising and Claims
Kraft Singles once had a very famous advertising campaign. The ads claimed that each slice had "five ounces of milk" in it. This was meant to show that Kraft Singles tasted better than other cheese slices. Some other brands used mostly vegetable oil and water, with very little milk.
The Advertising Controversy
However, this ad campaign caused some problems. People thought it meant each slice had the same amount of calcium as a five-ounce glass of milk. They also thought it meant Kraft Singles had more calcium than other cheese slices.
In 1992, the Federal Trade Commission (FTC) stepped in. The FTC is a government group that makes sure advertising is fair and honest. They told Kraft to stop making these claims in their ads because they were misleading.
Kraft Singles Around the World
Kraft Singles are sold in many places around the world. However, the brand name can sometimes change in different countries.
Changes in Australia
For example, in Australia, the "Kraft" brand name for cheese was stopped in 2017. The company that took over Kraft's cheese products in Australia was called Mondelez. They sold their cheese line to another company, Bega Cheese.
Bega Cheese kept the rights to the "Dairylea" brand in Australia. So, they changed the name of the sliced cheese product from "Kraft Singles" to "Dairylea Slices."
Current Sales
Even though about 40 out of every 100 households in the United States still buy Kraft Singles, the sales haven't grown much recently. This means that the number of people buying them has stayed about the same.
