Kvikk Lunsj facts for kids
Kvikk Lunsj (which means "Quick Lunch") is a very popular chocolate bar from Norway. It is made by a company called Freia. This tasty treat first came out in 1937. It has been sold almost every year since then. Production stopped for a while during and after World War II, from 1941 to 1949. This was because there wasn't enough sugar or good quality flour. The chocolate bar has four rectangular wafers covered in delicious milk chocolate. Between the wafers, there are thin layers of a special filling. This filling helps the chocolate break into pieces easily. Kvikk Lunsj is often called a "hiking chocolate." It is a big part of Norwegian culture, especially during skiing trips and Easter holidays. People often eat it to get extra energy in their packed lunches. Today, Kvikk Lunsj is owned by Mondelez International. It is sold in Norway, Sweden, and Denmark.
A Norwegian Favorite
On average, people in Norway eat about nine Kvikk Lunsj chocolate bars each year. About four of these are eaten during the Easter holiday! Every year, around fifty million Kvikk Lunsj bars are made. A huge amount, between 400 and 500 tons, are sold just during Easter. A small number of these sales also come from duty-free shops in Sweden and Denmark.
For many Norwegians, Kvikk Lunsj is a symbol of their culture. People had strong feelings when Freia changed the packaging in 2005. Before that, the chocolate bar was wrapped in foil. The new packaging was airtight, like Freia's other chocolates. Many people created online groups to show they didn't like the change. The packaging had stayed almost the same since 1938! In the 1960s, Freia started printing the famous "Fjellvettreglene" (which means "The Mountain Code") on the back of the wrapper. These are important rules for staying safe in the mountains.
The Norwegian dance group Quick Style has said that Kvikk Lunsj was the inspiration for their group's name.
Different Kinds of Kvikk Lunsj
You can also find Kvikk Lunsj in larger chocolate bars called Kvikk Lunsj XXL. Over time, there have also been special versions with blueberry and orange flavors. Other than these, the chocolate has stayed the same as the original. When Kvikk Lunsj was first made, it was covered in dark chocolate. But this version did not sell well. The product was almost taken off the market completely. Luckily, it was brought back with milk chocolate, and that's when it became a big hit!
Kvikk Lunsj and Kit Kat
The Kit Kat chocolate bar is quite similar to Kvikk Lunsj. Kit Kat is sold all over the world. It was first introduced in England in 1935 by a company called Rowntree Limited. It was called "Rowntree's Chocolate Crisp" back then. Nestlé bought Rowntree Limited in 1988. In 2006, Nestlé was given a special trademark for the "four-fingered wafer shape" in Europe. However, in July 2018, a court decided that this trademark was not valid.
See also
In Spanish: Kvikk Lunsj para niños
