Le Rustique facts for kids
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| Industry | Food processing |
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| Headquarters | , |
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Area served
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Worldwide |
| Products | Cheese |
| Owner | Compagnie des Fromages et RichesMonts |
Le Rustique is a popular brand of French cheese. It is owned by a company called Compagnie des Fromages et RichesMonts (CF&R). Le Rustique started in 1975 in Normandy, France. Their first cheese was a special type of camembert.
Over time, the brand began to make other soft cheeses. These include brie and coulommiers. Le Rustique cheeses are sold in France and in more than 60 other countries. While they are best known for their camembert and brie, they also sell hard cheese slices and raclette cheese.
The Story of Le Rustique
Le Rustique has a rich history of making delicious cheeses. Here are some important moments:
- 1975: The Le Rustique brand was created.
- 1977: Le Rustique camembert became the number one fancy camembert in the market.
- 1980: The first TV commercial for Le Rustique was shown in France. Their large 1 kilogram camembert, called Le Grand Rustique, won a gold medal at the Concours Général Agricole (CGA). This is a big farming competition in France.
- 1985: Le Grand Rustique won another gold medal at the CGA from international judges. It also received a silver medal from French judges.
- 1987: Le Rustique launched a new type of cheese: the coulommiers.
- 1988: They introduced a lighter version of their camembert.
- 1991: The classic Le Rustique camembert won another gold medal at the CGA.
- 1994: Both the camembert and coulommiers cheeses won gold medals at the CGA.
- 1996: Le Rustique changed its look slightly. The picture of the horse-drawn carriage on their packaging changed direction, and the red and white checkered pattern became a slightly different color.
- 2004: They launched a very creamy camembert (with 60% fat) and a smaller 500 gram brie, called "petit brie."
- 2008: A smaller 150 gram camembert, called "petit camembert," was launched.
- 2009: Le Rustique introduced a new slogan: "Le Rustique, le goût de l'authentique." This means "Le Rustique, the taste of authenticity."
- 2010: They launched a wedge of brie called "pointe de brie" and a Munster cheese. Le Rustique also started selling cheese slices in Germany.
- 2012: The first raclette cheeses from Le Rustique were launched in Germany.
- 2013: Le Rustique launched a camembert that was already divided into 8 portions.
Types of Le Rustique Cheese
Le Rustique makes many different kinds of cheese for you to enjoy. Here are some of them:
- Camembert Le Rustique 250g
- Coulommiers Le Rustique 350g
- Camembert Le Rustique with semi-skimmed milk 250g
- Petit camembert Le Rustique 150g (a small camembert)
- Camembert 8 portions Le Rustique 240g (camembert already cut into 8 pieces)
- Pointe de brie Le Rustique 200g (a wedge of brie)
- Le Grand Rustique 1 kg (a large camembert)
- Le Grand Rustique 1 kg Light (a lighter version of the large camembert)
- Brie Le Rustique 2.5 kg (a very large brie)
- Le petit munster Le Rustique 200g (a small Munster cheese)
- Le Rustique Crémerin de Moselle 200g
- Le Rustique Tomme Fruitée 280g
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Le Rustique Facts for Kids. Kiddle Encyclopedia.