Lorenzo Martone facts for kids
Quick facts for kids
Lorenzo Martone
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| Born | May 14, 1979 |
| Occupation | Entrepreneur |
| Known for | founder of Martone Cycling Co |
Lorenzo Martone (born in May 1979) is a smart business person who works in the fashion world. He was born in São Paulo, Brazil. Today, he lives in New York City. There, he runs several businesses and new projects. Lorenzo Martone started The Creative NYC, a company that helps fashion brands. He also created a swimwear line called Nycked. In 2013, he launched his own brand of cool designer bicycles, Martone Cycling Co.
Early Life and Learning
Lorenzo Martone was born in São Paulo, Brazil. He has one younger brother. His grandparents moved to Brazil from Northern Italy after World War II.
Lorenzo went to a private school in São Paulo. When he was 15, he spent a year in Riverside, California. He was an exchange student there. Later, he studied tourism at Anhembi Morumbi university in São Paulo. He then moved to Paris. There, he learned about advertising for fancy brands at ESG Management School.
His Career Journey
Lorenzo Martone moved to New York City in 2008. He started working for an advertising company called Chandelier Creative. In 2009, he helped start a talent agency named ARC NY. This agency worked with famous people like Alessandra Ambrosio. In 2011, the partners closed the agency. They decided to work on different projects.
Soon after, Martone opened his own fashion public relations company. It was called the Martone Agency. Later, Caitlyn Shockley joined as a partner. The company changed its name to The Creative NYC. They opened a special showroom in Chelsea in 2014.
In 2010, Martone also worked with jewelry designer Jules Kim. Together, they launched a swimwear line called Nycked.
Martone Cycling Co.
In 2013, Lorenzo Martone started his own bicycle company. It is called Martone Cycling Co. He loved biking but didn't like how his old bikes looked. They didn't fit well in his New York apartment. So, he decided to design his own bikes. He wanted them to look stylish, like fashion items.
His bikes come in single, bright colors. They have matching tires and cool red chains. They also have baskets on the handlebars. The bikes use a special SRAM gear system. This system makes city riding easy. At first, you could buy them in Paris at a store called Colette. Now, they are sold in big fancy stores like Saks Fifth Ave. Lorenzo also worked with artist Justin Teodoro. They designed fun accessories for the bike brand.
