Lorenzo Martone facts for kids
Quick facts for kids
Lorenzo Martone
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| Born | May 14, 1979 |
| Occupation | Entrepreneur |
| Known for | founder of Martone Cycling Co |
Lorenzo Martone was born in May 1979. He is a successful entrepreneur, which means he starts and runs his own businesses. Lorenzo was born in São Paulo, Brazil. Today, he lives in New York City, where he manages several companies and exciting projects.
Lorenzo Martone started a company called the Martone Agency in New York. This company is now known as The Creative NYC. In 2010, he designed a swimwear line called Nycked. Later, in 2013, he launched a cool line of designer bicycles with his company, Martone Cycling Co.
Early Life and School
Lorenzo Martone grew up in São Paulo, Brazil. He has one younger brother. His grandparents came to Brazil from Northern Italy after World War II.
Lorenzo went to a private school in São Paulo. When he was 15, he spent a year in Riverside, California, as an exchange student. This means he lived and studied there to experience a different culture. He later went to university in São Paulo at Anhembi Morumbi. There, he studied tourism. After that, Lorenzo moved to Paris, France. In Paris, he studied luxury brand advertising at ESG Management School.
Starting His Career
Lorenzo Martone moved to New York City in 2008. He started working as a strategic planner for an advertising agency called Chandelier Creative. In 2009, Lorenzo teamed up with Ryan Brown to create ARC NY. This was a talent agency, which helps models and other creative people find work. Some of their clients included famous models like Alessandra Ambrosio and Irina Shayk.
In 2011, Lorenzo and Ryan decided to close ARC NY. They wanted to work on different projects. Soon after, Lorenzo opened his own fashion public relations (PR) company. This company was called the Martone Agency. A PR company helps fashion brands get noticed and look good to the public. Later, Caitlyn Shockley joined as a partner. The company then changed its name to The Creative NYC. They opened a special showroom in Chelsea in May 2014. A showroom is a place where fashion items are displayed for buyers.
In November 2010, Lorenzo Martone also worked with jewelry designer Jules Kim. Together, they launched his first swimwear line, which was called Nycked.
Martone Cycling Co. Bikes
In 2013, Lorenzo Martone launched his own line of bicycles. His company is called Martone Cycling Co. He got the idea because he didn't like how his old bikes looked when he stored them in his New York apartment. He wanted bikes that looked stylish, like fashion items.
Lorenzo designed his bikes to be very fashionable. They come in single, bright colors. The bikes also have matching tires and cool red chains. They even have handlebar baskets, which are handy for carrying things. For city riding, the bikes use a special SRAM Duomatic gear hub. This makes riding in the city easier.
Martone Cycling Co. bikes were first sold at a famous store in Paris called Colette. Now, you can find them in high-end stores like Saks Fifth Ave. Lorenzo also worked with artist Justin Teodoro. They created designs for the brand's accessories, like bike helmets and bags. Lorenzo's love for biking helped inspire him to create these unique designer bikes.
