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Loud
Loud @ Mtelus.jpg
Loud performing in Montreal - Mtelus
Background information
Birth name Simon Cliche Trudeau
Born (1988-02-17) February 17, 1988 (age 37)
Montreal, Quebec, Canada
Genres Hip hop, pop rap
Occupation(s) Rapper, songwriter
Instruments Vocals
Years active 2012-present
Labels Joy Ride Records

Loud is the stage name for Simon Cliche Trudeau. He is a talented Canadian rapper from Quebec.

Before starting his solo career, Loud was part of a band called Loud Lary Ajust. In 2017, he released his first solo album, Une année record. This album was very successful and even led to his first concerts in France. A well-known French music magazine, Les Inrockuptibles, gave him great reviews.

In 2018, Loud worked with singer Cœur de pirate on a song called "Dans la nuit". That same year, he won the SOCAN Songwriting Prize for his song "56K". He also won the Prix Félix for Hip Hop Album of the Year. His album Une année record was even nominated for the 2018 Polaris Music Prize. At the Juno Awards of 2019, it won the Juno Award for Francophone Album of the Year.

His second album, Tout ça pour ça, came out in 2019. It was also nominated for the 2019 Polaris Music Prize. This album earned Loud another nomination for Francophone Album of the Year at the Juno Awards of 2020.

Loud's Music Journey

Starting Out as a Musician

Loud began his music career using the name Loudmouth. He picked this name when he was 14 years old. He used it while taking part in rap battles called WordUp!

In high school, he met Laurent Fortier-Brassard, known as Lary. Loud, Lary, and a producer named Ajust (Alex Guay) formed a group. They called themselves Loud Lary Ajust.

The group separated in 2016. After that, Loud started his solo career. His first solo recording was an EP called New Phone. It had four songs, including a popular one called 56K.

His First Big Album: Une année record

On November 3, 2017, Loud released his first full album. It was titled Une année record. This album became very popular.

Its success led to Loud's first concert in France. The venue was completely sold out! In 2018, he toured all over Quebec and France. On April 30, 2018, Loud was invited to a French TV show called Quotidien. He talked about his album there.

His song Toutes les femmes savent danser became a huge hit. It was the first rap song from Quebec to reach the top of the BDS prize list. This list shows the most popular songs on the radio.

In June 2018, Loud worked with Cœur de pirate. They released a song together called Dans la nuit.

A year and a half after it came out, Une année record was certified gold. This means it sold a lot of copies. His singles Nouveaux riches and Devenir immortel (et puis mourir) also went gold. Toutes les femmes savent danser even became certified platinum. This was a first for a rapper from Quebec!

His Second Album: Tout ça pour ça

Tout ça pour ça (album).jpg
Album cover art for Tout ça pour ça (2019)

On May 24, 2019, Loud released his second album. It was named Tout ça pour ça. The album's release party was held a week later. More than 8,000 fans came to the Bell Centre in Montreal!

The album cover art is interesting. It's a picture of the information box from Loud's French Wikipedia page.

This album also features a song with Charlotte Cardin. The track is called "Sometimes, All the Time". It mixes both English and French lyrics.

In June 2019, Tout ça pour ça was nominated for the 2019 Polaris Music Prize.

Awards and Recognitions

Loud has won several important awards for his music:

  • 2019: Male Artist of the Year (Prix Félix)
  • 2019: Francophone Album of the Year (Prix Juno)
  • 2018: Quebecois artist most popular outside of Quebec (Prix Félix)
  • 2018: Hip-Hop Album of the Year (Prix Félix)
  • 2018: Album of the Year Producer - with Marc Vincent and Alex Guay (Prix Félix)
  • 2018: Song Award - French section (SOCAN)
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