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M-Azing
M-Azing.JPG
Wrapper of an M-Azing bar.
Type Candy
Owner Mars, Incorporated
Country United States
Introduced December 15, 2004; 19 years ago (2004-12-15)

M-Azing is a candy bar manufactured by Mars, Incorporated. It is a milk chocolate candy bar with M&M's Minis inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.

History

The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.

In 2003 Mars received an email from a little girl in northwest Ohio named Stephanie Garber originally outlining the idea for an M&Ms chocolate bar. Though the final design deviates from her concept the proximity of release leads many to believe Stephanie may have had the original idea for the M-Azing Bar

In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar.

Ad campaign

The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.

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