Mission statement facts for kids
A mission statement is like a short, clear message that tells everyone what a company or organization is all about. Think of it as the main goal or purpose of a group. It explains three key things:
- WHO the organization helps or works for.
- WHAT kind of work it does.
- HOW it does that work, showing its special way of doing things.
This statement helps people quickly understand what the organization does. It also helps everyone working there remember their shared purpose. It's like a compass, guiding their actions and decisions.
Contents
What is a Mission Statement?
A mission statement is a brief sentence or paragraph. It sums up the main reason an organization exists. For example, if a band performs, their mission might be "to entertain people with exciting music." It's the core idea behind everything they do.
Why are Mission Statements Important?
Mission statements are very useful for several reasons:
- Clarity: They make it clear to everyone what the organization's main goal is.
- Focus: They help guide decisions and keep the group focused on its purpose.
- Inspiration: They can inspire employees and volunteers. They remind them why their work matters.
- Communication: They quickly tell customers or the public what the organization offers.
Examples of Mission Statements
Let's look at a few famous examples to see how mission statements work.
McDonald's Mission Statement
The fast-food company McDonald's has a mission statement that focuses on its customers: "To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere."
Let's break this down:
- WHO: People who want fast food, no matter where they are in the world.
- WHAT: Good food that tastes great and doesn't cost too much.
- HOW: It's made the same way everywhere. The restaurants are simple, but the staff are friendly.
World Vision's Mission Statement
World Vision is a global charity. Part of their mission statement says: "...working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God."
Here's what that means:
- WHO: People who are poor or facing unfair treatment around the world.
- WHAT: Helping them improve their lives and become better people.
- HOW: They work for fair living conditions and share their religious beliefs.
See also
- In Spanish: Declaración de la misión para niños
