Moda Operandi facts for kids
Moda Operandi is an online store that sells fancy (luxury) clothes and accessories. It was started in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir. This website lets you buy clothes directly from designers right after they show them on the runway. It's like getting a sneak peek and buying before anyone else!
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What is Moda Operandi?
Moda Operandi is a special online shop for high-end fashion. It was created to give people a chance to buy unique designer items. The idea came from Áslaug Magnúsdóttir in 2009. She wanted to give "women the power to choose from the full collection." This means customers can pick from all the designs a fashion house creates.
How Does Moda Operandi Work?
Moda Operandi uses something called "online trunk shows." Imagine a special online event where you can see new collections. During these shows, customers can reserve runway fashion months before it hits regular stores. To do this, you place a 50-percent deposit. This helps you get those special designer pieces. Many of these items might not even be sold in other luxury stores.
Important Moments for Moda Operandi
On May 2, 2013, Moda Operandi launched a special collection. It was inspired by punk style. Famous designers like Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana were part of it.
Later in 2013, one of the founders, Áslaug Magnúsdóttir, left the company. In 2019, Ganesh Srivats became the new CEO. He used to work as a sales executive at Tesla, Inc..
How the Pandemic Affected Moda Operandi
The COVID-19 pandemic caused many businesses to face challenges. Moda Operandi also saw a drop in sales. Because of this, the company decided to close down its business for men's fashion. They focused more on their main women's luxury fashion offerings.
