Movable Ink facts for kids
| Type | Private |
|---|---|
| Foundation date | New York City, New York, USA |
| Headquarters | New York City, New York, United States |
| Area served | Worldwide |
| Key people | Vivek Sharma Michael Nutt |
| Website | http://movableink.com |
| Type of site | Email technology |
| Available in | English |
| Launched | October, 2010 |
| Current status | Active |
Movable Ink is a technology company that helps businesses send smarter emails. Imagine sending an email, and then being able to change what's inside it even after it's been sent! That's what Movable Ink does.
This technology can update emails based on when you open them, where you are, or even what's popular online. It works on all kinds of email programs. Some people call Movable Ink "The Harry Potter of Email" because it adds special code to emails. This code makes the email content come alive and update itself instantly, just like magic!
How Movable Ink Makes Emails Smart
Movable Ink's technology lets companies put up-to-date information from their websites directly into emails. This means when you open an email, you see the very latest news or deals.
The emails can also show different things based on who you are. For example, they might show you products available in your city. They can also change based on the time of day or the type of device you are using, like a phone or a computer.
Movable Ink also helps companies understand how well their emails are doing. They provide reports that show what people are clicking on and how many times emails are opened. Big companies like Nordstrom, Bloomingdale's, American Eagle Outfitters, and Verizon use Movable Ink.
The Story of Movable Ink's Start
Movable Ink was started by two people, Vivek Sharma and Michael Nutt. They began the company in New York City in November 2010.
How Movable Ink Got Funding
To start and grow a company, you often need money, which is called "funding." In October 2011, Movable Ink received $1.3 million. This money came from several investment groups like Contour Ventures and Metamorphic Ventures. It also came from individual investors, sometimes called "angel investors," who believe in the company's idea.
Later, in May 2013, Movable Ink received even more funding, getting $11 million. This larger investment was led by Intel Capital, a big investment company, with help from the earlier investors. This funding helped Movable Ink grow and develop its technology even further.
