Nói Síríus facts for kids
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| Privately held company | |
| Industry | Confectionery production |
| Founded | 1920 |
| Founders | Eiríkur Bech, Gísli Guðmundsson, Loftur Guðmundsson, Þorgils Ingvarsson and Hallur Þorleifsson |
| Headquarters |
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Iceland
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Area served
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Key people
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| Products | Chocolates |
| Revenue |
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Operating income
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Number of employees
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130 |
| Parent | Orkla ASA |
Nói Síríus is a famous Icelandic company. It makes delicious chocolate and other sweet treats. The company started way back in 1920.
Nói Síríus is now owned by a big Norwegian company called Orkla. It is Iceland's largest candy maker. Their candies have been a favorite part of camping trips in Iceland since 1933.
Contents
What Candies Do They Make?
Nói Síríus makes many popular candies.
- Tópas and Opal are "fresh breath" products. They are known for being a bit bitter. They can also help soothe a sore throat with menthol and eucalyptus.
- They also make pastilles and sugar twists.
- Assorted chocolates are a special Christmas tradition.
- They create fun Easter eggs every year.
Their chocolates come in different kinds. You can find dark and milk chocolate. There are also bars with nuts and raisins, whole hazelnuts, or liquorice chips. For kids, they have a "Little Imps" line. This includes:
- Candy-covered chocolate drops.
- Hot and spicy pepper drops.
- Fruity jellies with a candy shell.
- Colorful little gum drops.
Where Are Nói Síríus Candies Sold?
Nói Síríus candies are sold all over Iceland. They are also sent to other countries.
- Most exports go to Russia and the United States.
- Smaller amounts are sent to Denmark and the Netherlands. In these countries, they are sold under different brand names like Oxydent and Fakta.
How Nói Síríus Grew
Nói Síríus has tried to grow its business in other countries.
- In the late 1990s, they bought part of Laima. Laima is Latvia's biggest candy maker. But Nói Síríus sold their share in 2004.
- In 2006, they bought an English chocolate company called Elizabeth Shaw. They sold this company in 2009. After that, Nói Síríus decided to focus more on their own well-known brands.
Orkla Takes Over Nói Síríus
A big Norwegian company, Orkla, slowly bought Nói Síríus.
- In August 2019, Orkla bought 20% of Nói Síríus. This was a smaller part of the company.
- In May 2021, Orkla bought the remaining 80% of the company. This made Orkla the full owner of Nói Síríus. The Icelandic Competition Authority approved this purchase.
Candy Culture in Iceland
Chocolate is a very important part of Icelandic culture.
- Nói Síríus makes about 300,000 chocolate Easter eggs each year. This is a lot, especially since Iceland has about 340,000 people!
- These Easter eggs are made at the company's factory in Reykjavík.
- A small note with a wise saying is put inside each Easter egg. This is a fun tradition.
- There are also Icelandic liqueurs that have the names Tópas and Opal. These drinks are inspired by the candies.
In 2007, the company did a special marketing stunt. People joined a Labor Day parade. They carried signs with the Tópas candy name. They even shouted advertising slogans.
