NickMom facts for kids
See you there, without the kids.
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| Network | Nick Jr. |
|---|---|
| Launched | October 1, 2012 |
| Closed | September 28, 2015 |
| Division of | Nickelodeon |
| Country of origin | United States |
| Owner | Viacom Media Networks |
| Headquarters | Glendale, California |
| Sister network | Nickelodeon TeenNick Nicktoons |
| Running time | 4 hours |
NickMom was an American late evening programming block that was owned by Viacom Media Networks. It was aired on the channel space of the preschool-oriented cable channel Nick Jr.. The brand debuted online in November 2011, ahead of its television launch in October 2012. The block carried ad-supported comedy programming targeting an adult female demographic, particularly mothers, from 10:00 p.m. ET nightly.
The launch of NickMom initially generated controversy; as Nick Jr. only operated a single feed out of the Eastern Time Zone, the usually child-oriented network would transition into content inappropriate for such audiences in the early evening or afternoon depending on time zones. On launch, viewership of the block was significantly lower than that of the children's programming it replaced, and other 24-hour preschool networks such as Disney Junior, Sprout, BabyFirstTV and BabyTV took advantage of the gap in programming to build their own audiences.
On September 28, 2015, NickMom ended its two-year run, and Nick Jr. once again became a 24-hour channel. The NickMom website was also shut down by Viacom and the domain now redirects to Nickelodeon's Parental Resources section of the Nick site.
Programming
Original programming which launched with the block included Parental Discretion with Stefanie Wilder-Taylor, MFF: Mom Friends Forever, NickMom Night Out, and What Was Carol Brady Thinking?, featuring comedic commentary from Carol Brady within episodes of The Brady Bunch in the style of Pop-Up Video (Florence Henderson herself had no involvement in What Was Carol Brady Thinking?, with commentary penned by writers not involved with the original series).
By June 2013, some of the programs and movies (Yours, Mine and Ours (2005), Imagine That, Nacho Libre, and The Spiderwick Chronicles) airing on the block had been replaced with syndicated shows already airing on Nick at Nite (or with their rights dormant on that channel), such as The New Adventures of Old Christine and Yes, Dear. Not including Instant Mom (whose second season aired on Nickelodeon and NickMom, but moved to TV Land for its third), the majority of the block's original shows were canceled due to low ratings or creative differences.
In 2015, Movie feature presentations were added to the schedule, with family-friendly movies such as Babe and its sequel Pig in the City most prevalent, along with other female-focused titles such as Eat Pray Love. After acquiring its syndication rights, NickMom began airing the 2010 iteration of the NBC family drama, Parenthood, in April 2015 (rights for that show transferred to Up after NickMom's demise as a complement to Gilmore Girls being carried by that network recently and featuring Lauren Graham as a star in both series).
