Nobby's facts for kids

Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo. Nobby's products are typically sold in supermarkets as well as pubs. Their pack reports that they are "packed in Australia with less than 10% Australian ingredients".

Marketing

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts". It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.

The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour." British advertising featured musician Noddy Holder, of band Slade, frustrated that pub-goers misheard the brand name for himself. The advert was only shown after the 9pm watershed – the "adult" part of the programming day – due to its risque humour.

In 2016, advertisers Lash Creative were hired by PepsiCo Australia to improve the social media presence of Nobby's.